Will Little @wclittle Subscribe

Partner at Prota Ventures.
I'm a bioengineer-turned-software-developer and venture builder/investor. Learn more about me professionally on LinkedIn, personally here, and check out my podcast, Ventures.

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Topic:   Ventures Podcast

Ventures is an audio/video podcast devoted to exploring entrepreneurial stories, market landscapes, problem spaces, and opportunities to create for-profit and nonprofit ventures to benefit human beings.

You can watch videos of episodes in the posts below or on YouTube here. You can also listen and download shows on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Overcast, PocketCast, Castro, Castbox, Podchaser, PodcastAddict, Deezer, Listen Notes, or directly via the show’s RSS feed here.

Will Little

Nov 3, 2020
Startups Ventures Podcast Public Relations

Public Relations (PR) for startup founders: How to effectively communicate with journalists, influencers, and potential customers :: with Alexandra Skillman

In this episode, Alexandra Skillman (https://www.linkedin.com/in/alexskillman/) shares her extensive knowledge in the world of PR for an entrepreneurial audience. We discuss at length PR considerations for startup founders regarding go-to-market strategies, overall marketing plans, working with journalists, reaching out to influencers, and avoiding common mistakes.
Will Little

Oct 27, 2020
Startups Coaching Ventures Podcast

Coaching founders on leadership, holistic communication, team building, purpose, values, vision, and mission :: with Shandel Sutherland

In this episode of Ventures I had the honor of interviewing executive coach Shandel Sutherland (https://www.shandelgroup.com/) about topics including organizational effectiveness, personal/team wiring and communication, the “why” behind a company, and setup work that is necessary for teams to be maximally efficient. Establishing clarity is one of the hardest jobs as an entrepreneur and business leader, and in this episode we get a front-row seat into how a 20-yr coaching veteran helps founders and their teams succeed.

Will Little

Oct 20, 2020
Blockchains Startups Startup Fundraising Ventures Podcast

Emerging technology, startup funding, and books for entrepreneurs :: with John Biggs

My guest this week (John Biggs, https://twitter.com/johnbiggs, https://www.linkedin.com/in/johndbiggs/) is an entrepreneur, writer, and technologist. He was the east coast editor at TechCrunch for fifteen years, was an editor at Coindesk, and is currently the Editor in Chief at Gizmodo. In this conversation we dive into a wide range of topics including 5G, the future of work, blockchains, recommended books, John’s entrepreneurial ventures, his new book (Get Funded), previous books (https://johnbiggsbooks.com/), and practical advice for entrepreneurs.

Will Little

Oct 13, 2020
Startups Startup Fundraising Venture Capital Ventures Podcast

Entrepreneurship, fundraising, and practical advice for startup founders :: with Troy Henikoff

This week I’m excited to share an in-depth conversation with Troy Henikoff (https://www.linkedin.com/in/troyhenikoff/, https://www.mathventurepartners.com/ ) about his entrepreneurial story and path into startup investing. Troy is one of the most amazing and inspiring people I know. I first met him when I moved to Chicago in the mid-2010s, and his generosity, enthusiasm, and support for founders has been consistently admirable and contagious. After an extended introduction where he shares his story, we walk through practical validation, execution, and funding advice for early stage founders.

Will Little

Oct 6, 2020
Startups Ventures Podcast Product Management

Starting a side business, validating a product idea, and managing people :: the Lead Honestly story with Shay Howe and Darby Frey

In this episode of Ventures we examine the origin story of Lead Honestly, a web-based software platform designed to help managers have better one-on-one meetings with their direct reports. My guests Shay Howe (https://www.linkedin.com/in/shayhowe/) and Darby Frey (https://www.linkedin.com/in/darbyfrey/) have a frank and open conversation about starting a side business, balancing family life and their day jobs, transitioning from builder to manager, validating their startup idea, holding to values when setting pricing, and advice for entrepreneurs.
Will Little

Sep 29, 2020
Startups Startup Fundraising Ventures Podcast

The VendorHawk story: Idea to successful acquisition within a few years, and the importance of founder worldview alignment :: with Patrick Lowndes and Brian Geihsler

In this episode of Ventures we cover the full spectrum of an amazing startup story: Patrick’s original idea, recruiting a team, landing his first customers, getting into an accelerator (Techstars), raising a $1.2 million seed round, and being acquired by ServiceNow.

Will Little

Sep 22, 2020
Health Science Keto Ventures Podcast

Cholesterol, lipidology, ketogenic diets, N=1 experiments, and the future of health technology :: with Dave Feldman

In this episode of Ventures, my guest Dave Feldman (@DaveKeto) and I discuss a variety of topics related to lipids, immunology, ketogenic diets, and the future of health tech. I first came across Dave’s work when I noticed my cholesterol levels (specifically LDL-C) raised significantly when fasting and/or low-carb dieting, and I found that there is a large community of people who have noticed the same phenomenon. Dave has helped pioneer efforts to formulate hypotheses around why this might be the case, and why LDL levels in our blood may be considerably more complex than we’ve been led to believe.

Will Little

Sep 15, 2020
Startups Ventures Podcast

Period equity, femtech, health education, and Project Untaboo :: with Rachael Kim

In this episode my guest Rachael Kim (Founder & CEO, Project Untaboo) and I discuss period equity, period health/care/education, Project Untaboo, and advice for entrepreneurs and investors considering the space of femtech and healthcare in general.

Will Little

Sep 8, 2020
Health Science Startups Ventures Podcast

COVID-19 response and innovation at University of Washington Medicine. Plus, a call-to-action for medical technology entrepreneurs :: with Danica Little, Dimitry Levin, and Dr. Robert Sweet

In this episode of Ventures we look at the response to COVID-19 by teams involved with emergency preparedness and innovation at University of Washington (UW) Medicine in Seattle. We also discuss the need and options available for startups to collaborate with UW Medicine to help - not only with COVID-19 relief - but with general medtech and telehealth innovation to provide better care for patients in a post-COVID-19 world.

Will Little

Sep 1, 2020
Ventures Podcast Social Entrepreneurship

Global impact investing, social entrepreneurship, and Global Brigades :: with Steve Atamian and Brian Howe

In this episode of Ventures we explore the world of impact investing & social entrepreneurship to help the poorest of the poor around the globe. We hear and discuss the founding story of Global Brigades, the world’s largest student-led movement for global health (approximately one in five medical students today have gone on a Brigade). We also hear the launch announcement of Eskala, a for-profit company with an ambitious (and believable) 20-year plan to help end poverty for 18 million people.
Will Little

Aug 25, 2020
Startups Ventures Podcast

Finding a technical co-founder, becoming an angel developer, and starting a new golf gear company :: with Gabe Coyne

One of the most common questions in the startup space is how to find a technical co-founder to design and build your product. In this episode of Ventures, we discuss in depth both how to become a great startup CTO and to find one in your network. We also talk about the founding story of Stix (https://stix.golf/), a new golf brand focused on middle-market, stylish clubs for the casual golfer.

Will Little

Aug 18, 2020
Startups Ventures Podcast

Co-founding Kickstarter, empowering creatives, and starting a tangible goods company in a pandemic :: with Charles Adler and Wilson Fong

In this episode of Ventures we look at the founding story of Kickstarter and discuss how to support and advise founders that are bringing new companies to life. We discuss specifically the challenges facing founders selling tangible goods in the COVID-19 era and how online resources and communities can be leveraged to optimize success in this difficult market landscape.

Will Little

Aug 11, 2020
Startups Visual Design Ventures Podcast Branding

Startup Branding :: Strategy, Competitive Positioning, Personas, Naming, and Visual Design :: with Elisabeth Hass and Natalie Grummer

Most founders don’t pay enough attention to foundational branding processes, which often results in customer confusion, off-putting names/visuals, and/or an untimely death for new startups. In this episode, we dive into many aspects of branding a startup, from naming and competitive positioning to visual design and personas/values, including specific recommendations for designing a logo, mockups, and prototypes.

Will Little

Aug 4, 2020
Ventures Podcast Homeschooling

Home Education & Practical Suggestions for Parents this Fall :: with Abby Wahl and Sarah Little

Especially in light of the pandemic, many parents are wondering how to supplement or replace traditional schooling for their children this fall. In this episode of Ventures, we explore the landscape of home education and practical opportunities for both parents and startups to approach the space.

Will Little

Jul 28, 2020
Startups Ventures Podcast

Real Escape from the Sex Trade (REST), Fighting Human Trafficking, and Starting a Nonprofit :: with Amanda Hightower and Brent Turner

In this episode of Ventures we dive into the horrors of human trafficking within the sex trade, specifically in and around the greater Seattle area. We look at one group’s efforts (REST - Real Escape from the Sex Trade) to combat the problem by providing a suite of services, working closely with law enforcement, and ensuring all people being trafficked understand they are worthy of love. We also dive deep into how REST got started, and how the relationship between the executive director and board chair is an important story to learn from for any for-profit or nonprofit founder team.