Will Little @wclittle Subscribe

General Partner @ProtaVentures.
I'm a bioengineer-turned-software-developer and venture builder/investor. Learn more about me professionally on LinkedIn, personally here, and check out my new podcast, Ventures.

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Will Little

Aug 11, 2020
Blockchains Visual Design Will's General Newsletter Branding

New podcast on startup branding strategies, plus a new screencast on crypto trading with the Ichimoku Cloud indicator system

I recorded a podcast episode with brand strategist Elisabeth Hass and visual designer Natalie Grummer on all-things startup branding, competitive analysis, naming, logo design. Also, in Q4 2017 I was introduced to a simple indicator system that has proven helpful through bear, horizontal, and bull markets, and I recorded a screencast this morning to share with you all.
Will Little

Aug 11, 2020
Blockchains Crypto Trading

Crypto Trading with the Ichimoku Cloud Indicator System

In this video I walk through how I use the Ichimoku system - both algorithmically and manually - for trading bitcoin and other cryptocurrencies on a day-to-day and week-to-week basis. The Ichimoku system is a quick way to assess the current trend of a market and assign probabilities to future movement to inform potential long and short positions.
Will Little

Aug 11, 2020
Startups Visual Design Ventures Podcast Branding

Startup Branding :: Strategy, Competitive Positioning, Personas, Naming, and Visual Design :: with Elisabeth Hass and Natalie Grummer

Most founders don’t pay enough attention to foundational branding processes, which often results in customer confusion, off-putting names/visuals, and/or an untimely death for new startups. In this episode, we dive into many aspects of branding a startup, from naming and competitive positioning to visual design and personas/values, including specific recommendations for designing a logo, mockups, and prototypes.

Will Little

Aug 5, 2020
Blockchains Sleep Will's General Newsletter

Home education this fall and beyond, measuring sleep, and Ethereum turns five

I’m excited to release the fourth episode of the Ventures podcast today with my wife Sarah and our friend Abby as guests, check it out. And while many in the crypto community have mixed feelings about the state of the industry, and/or think it’s straight-up boring currently, there are many aspects of the ETH1 to ETH2 transition in particular that are worth learning.
Will Little

Aug 4, 2020
Ventures Podcast Homeschooling

Home Education & Practical Suggestions for Parents this Fall :: with Abby Wahl and Sarah Little

Especially in light of the pandemic, many parents are wondering how to supplement or replace traditional schooling for their children this fall. In this episode of Ventures, we explore the landscape of home education and practical opportunities for both parents and startups to approach the space.

Will Little

Jul 28, 2020
Will's General Newsletter

Fighting human trafficking, learning to code, homebrewing, and….why on earth is the stock market soaring?

Introducing a new episode of Ventures, a new code tutorial for entrepreneurs, my thoughts on the bizarre stock market, and a special treat for home-brewers.
Will Little

Jul 28, 2020
Software Development Ruby on Rails

Learn to code with sensibilities for business, product, and collaboration :: a curriculum for entrepreneurs

While there are plenty of amazing “learn to code” options out there, what’s often missing from their content is an integrated business curriculum for engineers building digital products, especially in a team setting. My goal with this curriculum is to teach from the ground-up a toolset for (1) rapidly prototyping software applications, (2) establishing an architecture that is ready to scale, and (3) integrating business and entrepreneurship fundamentals so that - as an engineer - you can be maximally effective to help drive revenue and customer satisfaction.

Will Little

Jul 28, 2020
Startups Ventures Podcast

Real Escape from the Sex Trade (REST), Fighting Human Trafficking, and Starting a Nonprofit :: with Amanda Hightower and Brent Turner

In this episode of Ventures we dive into the horrors of human trafficking within the sex trade, specifically in and around the greater Seattle area. We look at one group’s efforts (REST - Real Escape from the Sex Trade) to combat the problem by providing a suite of services, working closely with law enforcement, and ensuring all people being trafficked understand they are worthy of love. We also dive deep into how REST got started, and how the relationship between the executive director and board chair is an important story to learn from for any for-profit or nonprofit founder team.

Will Little

Jul 27, 2020
Economics

Why stock prices are soaring while the economy is collapsing

The NASDAQ reached an all-time high last week while unemployment soars and GDP is tanking. What’s up? I’ve heard plenty of talking heads describe how the equity markets reflect optimism for COVID-19 vaccines and whatnot, but after watching an insightful video from Will Woodall and Mike Rarey recently, things are much clearer.
Will Little

Jul 21, 2020
Blockchains Will's General Newsletter

New podcast episode on blockchains. Plus, a new series I'm writing that compares Whoop, Oura Ring, and the Apple Watch

I’m excited to release today the second episode of my new audio/video podcast, Ventures. Also, for those subscribed to my health science topic on Satchel, you may have noticed that I released part one of an article series over the weekend.
Will Little

Jul 21, 2020
Blockchains Startups Proof-of-Stake Smart Contracts Ventures Podcast

Blockchains, the State of the Crypto Ecosystem, Proof-of-Stake, and Figment Networks :: with Lorien Gabel, Andrew Cronk, and Tony Little

In this episode of Ventures we dive into all-things blockchains, the state of the ecosystem, the evolution of the industry (especially since 2017), the nuances between Proof-of-Work and Proof-of-State, and the suite of services that Figment Networks provides. Guests: Lorien Gabel, Andrew Cronk, and Tony Little.

Will Little

Jul 19, 2020
Health Science Sleep About Will N=1 Experiments

Whoop vs. Oura Ring vs. Apple Watch for Optimizing Sleep and Workout Performance with Continuous Glucose Monitoring and One Meal a Day: Part 1

Wearables are all the rage these days. However, beyond their fancy and comprehensive marketing campaigns, I’m curious - from a scientific perspective - how helpful, reliable, and accurate are these products? I’m skeptical, of course, but the future looks promising. While these current products are far from perfect, they hint at an exciting vision for improving our health.
Will Little

Jul 16, 2020
Health Science Ventures Podcast

Life Sciences Entrepreneurship & Price Transparency in Healthcare with Dr. Jeffrey Roh, Susie Kataoka, and Dr. Tony Little

In this first audio/video episode of Ventures, we discuss with Dr. Jeffrey Roh, Susie Kataoka, and Dr. Tony Little the importance of cost and price transparency in healthcare today. We also discuss the current landscape/opportunity for starting new ventures in the life sciences.
Will Little

Jul 16, 2020
Startups Will's General Newsletter Ventures Podcast

Introducing Ventures: A new podcast exploring entrepreneurial stories, market landscapes, and opportunities for building new products and services

I’m excited to announce that I’ve launched a new audio/video podcast called Ventures. Now available on YouTube, Apple Podcasts, Spotify, Google Podcasts, and a ton of other places, the show explores entrepreneurial stories, market landscapes, problem spaces, and opportunities to create for-profit and nonprofit ventures to benefit human beings.

Will Little

Jun 20, 2020
Startups Satchel

Introducing Satchel: a simplified newsletter and publishing platform for creators and their communities

I’m excited to announce today the launch of Satchel, a newsletter and publishing platform that facilitates direct, topic-specific communication between creators and their communities.