Topic:   Marketing

How to optimize your “coming soon” page to acquire customers virally

As you gear up for the public launch of your startup, successfully optimizing and leveraging your coming soon page can set you up for massive success. Unfortunately, most founders squander this opportunity by either skimping on the critical components of the process, or by overdoing them in a tone-deaf manner and annoying potential customers.

Data-driven startups: How to design and build smart funnels within your product

The dance between product and growth in a new startup is rarely elegant, especially when founders fail to bake smart funnels into their product.

How to conduct free and low-cost experiments to validate your new business idea

Entrepreneurs are always tempted to build their products secretly in a cave. This, however, is rarely the most effective way to succeed. According to common Lean wisdom, the better route is to get the idea in front of customers early and often, smartly collect feedback, and iterate rapidly toward product-market fit. But, as anyone who has ever tried it knows, this is easier said than done. How do you actually validate an idea? How do you best design experiments? Who do you ask to participate in them?

How to maximize learning from pre-launch customer surveys and interviews

Your job as a wild-eyed entrepreneur with the next big idea is to start validating your idea early and often, long before any code is written or designs are sketched up.

How to identify “ideal” early customers

So you have a solid idea, team, and market analysis under your belt, now it's time to accelerate the validation process. It's time to start selling. At this point you've made some noise with a set of friends that — let's be honest — are mostly there to support you. As long as you don't charge too much (or annoy them too much), they will likely be your customers. But, they are not the early customers that matter.

How to evaluate a market for your potential startup

So you have an idea, and you're in the process of convincing one or more people to co-found your company with you, now what? The next step is for you to do a much deeper evaluation of the market than you have probably done thus far in order to determine whether you should proceed.