Love & Branding: Do you love your customers? Do they love you? Do you care? :: with Moshe Engelberg
In this episode of Ventures, I comment briefly on my evolving definition of “Brand” and pull in a clip from Episode 51 with Moshe Engelberg (https://www.linkedin.com/in/mosheengelberg/) on loving customers (and whether they love you back). The best product leaders I know not only understand a market deeply and the value-add a product is bringing, but also think about “uplifting and connecting” people (Moshe’s definition of Love) in and around a product to create delightful experiences for customers.
New podcast on startup branding strategies, plus a new screencast on crypto trading with the Ichimoku Cloud indicator system
I recorded a podcast episode with brand strategist Elisabeth Hass and visual designer Natalie Grummer on all-things startup branding, competitive analysis, naming, logo design. Also, in Q4 2017 I was introduced to a simple indicator system that has proven helpful through bear, horizontal, and bull markets, and I recorded a screencast this morning to share with you all.
Startup Branding :: Strategy, Competitive Positioning, Personas, Naming, and Visual Design :: with Elisabeth Hass and Natalie Grummer
Most founders don’t pay enough attention to foundational branding processes, which often results in customer confusion, off-putting names/visuals, and/or an untimely death for new startups. In this episode, we dive into many aspects of branding a startup, from naming and competitive positioning to visual design and personas/values, including specific recommendations for designing a logo, mockups, and prototypes.