B2B sales strategies and practical tips for startup business development :: with Ken Lundin
In this episode of Ventures, my guest Ken Lundin (https://www.linkedin.com/in/kglundin/) and I discuss a wide variety of strategies and tactics for improving sales traction and business development processes in a growing startup. We talk about Ken's journey into sales, how founders should reach out to (and land) early customers, how tangible goods companies should think about retail sales strategies, and how to run experiments and make sales decisions with data.
Complex business-to-business (B2B) sales, the inflection point in a buyer’s journey, and strategies for building a sales team :: with Steve Crepeau and Sol Cates
In this episode of Ventures, my guests Steve Crepeau (https://www.truesalesresults.com/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/), and I discuss the nuances of sales, including characteristics, values, tactics, and techniques for helping people progress along the buyer’s journey. Our discussion expands from complex B2B sales to how the “inflection point” concept can be applied to other areas of startups and enterprise sales, including “selling” your team and investors on your idea as a startup founder.