Complex business-to-business (B2B) sales, the inflection point in a buyer’s journey, and strategies for building a sales team :: with Steve Crepeau and Sol Cates
In this episode of Ventures, my guests Steve Crepeau (https://www.truesalesresults.com/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/), and I discuss the nuances of sales, including characteristics, values, tactics, and techniques for helping people progress along the buyer’s journey. Our discussion expands from complex B2B sales to how the “inflection point” concept can be applied to other areas of startups and enterprise sales, including “selling” your team and investors on your idea as a startup founder.
