Teaching financial literacy after the NFL and embracing TikTok for marketing :: with Jed Collins
In this episode of Ventures, my guest Jed Collins (https://www.tiktok.com/@fullbackoffinance) and I discuss the basics of financial literacy and Jed’s journey into the NFL and entrepreneurial venture thereafter. Of particular interest is not only Jed’s story and important content he is teaching young people, but also how he has been using TikTok as a marketing engine to grow his business.
In this episode we cover the following:
2:50 - Jed intro and background; his journey into the NFL and into now teaching financial literacy.
9:02 - Jed was a receiving tight end at Washington State University. He had 53 catches his senior year (which is amazing). Question: What’s the story from there to getting into the NFL?
16:14 - What is Jed up to these days?
21:29 - What is the basic motivation, structure, and content of Jed’s book: https://www.amazon.com/Your-Money-Vehicle-Driving-Financial-ebook/dp/B08596991L
27:18 - This curriculum needs to be in every school across America. How are things going with Jed’s entrepreneurial journey?
32:16 - Regarding founders with their day job, what financial lens should they be thinking about regarding when to leave their day job.
35:30 - Word of caution to hold on to the day job as long as you can.
37:20 - Once you fully understand that you have something - and it’s validated - then it’s best to build the day job.
38:00 - “When is my idea validated?”
38:35 - In what ways has Jed approached marketing his book and course?
40:00 - TikTok marketing; how to find an audience there.
43:33 - What is the difference in the audience and mechanisms on TikTok?
45:40 - What is Jed’s big picture vision? What is his hope for humanity? 1m people to U.S.E (Understand, Strategic, and be Efficient) money and open a ROTH account.