Topic:   Startup Fundraising

Investor pitch deck and communication strategies: pre-seed and seed

For better or worse, the practice of selling anything of significant value in the world of business involves pitch decks. This includes, of course, “selling” your next funding round to investors. While there is no lack of educational content out there recommending an ideal slide order for your deck (e.g. problem, solution, market size, traction, competitors, team, etc…), this article will guide you - an early stage startup CEO - through the nuances and differences of pre-seed and seed pitches, including tips for how to communicate with investors before and after the close. The more efficiently you can get in front of the appropriate angel investors and venture capitalists, the faster you can finish your round and get back to running your business.

Raising your first outside round: How to navigate accelerators, angel investors, and venture capitalists

As 2020 approaches, the market for raising your first round outside of friends and family - traditionally called a “seed” round - has changed dramatically. There are now a wide variety of financial products to fit early stages of your company (i.e. there are no longer standard amounts for early rounds, and a maddeningly large number of accelerators and venture capitalists (VCs) are competing for your attention. In such an environment, the global noise of books, podcasts, videos, and blogs - i.e. marketing material - often steer founders in the wrong direction; i.e. away from local angel investors and micro-VCs who will most likely fill your round.

How to raise and spend "friends & family" money most efficiently for your startup

There is a reason why the earliest round of capital infusion into a startup is often called the Friends, Family, and Fools round: most founders at this stage usually take money from their own savings and/or inexperienced startup investors, burn through cash haphazardly, mess up their cap table by giving away too much equity (often to too many people), literally break the law by violating securities regulations, and/or fall victim to freelancers and agencies that are happy to work for money but don’t advocate for the best interest of the company.