Starting a company in the pandemic, leveraging no-code solutions, and finding co-founders online :: The indifit.co story with Cheryl Kemp
In this episode of Ventures, my guest Cheryl Kemp (founder of https://indifit.co/) and I discuss her journey of starting a company at the beginning of the pandemic, finding co-founders, leveraging no-code technology to validate her idea, pivoting into a completely different business model, providing software for fitness instructors, experimenting with growth strategies, and raising startup capital in 2021.
In this episode we cover the following:
1:45 - Cheryl quick intro, background, and high-level description of Indifit.
3:16 - Did Cheryl have the entrepreneurial drive as a kid or did it come later in life?
5:31 - Will’s story of selling pictures of aircraft carriers as a kid.
6:06 - What kind of work did Cheryl do earlier in her career?
8:03 - Appreciation for entrepreneurs that start restaurants & cafes.
9:02 - Where did the idea of Indifit come from? (Cheryl mentioned this program: https://techcrunch.com/2020/04/28/cleo-capitals-sarah-kunst-launches-a-fellowship-for-laid-off-workers/)
16:22 - Was the program ongoing or a one-time thing?
16:50 - How did Cheryl go through the process of building and validating the idea?
19:14 - Discussion about the Indifit business model
22:00 - A discussion about the no-code/low-code movement. e.g. https://www.sharetribe.com/
24:08 - How is indifit going? How are Cheryl and her team doing?
28:20 - How are Cheryl and her team building trust/culture remotely?
31:57 - Was there an “aha” moment with regard to Indifit’s pivot to sell software for instructors rather than be a marketplace?
36:19 - Did Indifit’s no-code approach help with their pivot? How did she surface the data to know when to pivot?
38:29 - How is Cheryl thinking about their growth strategy from here?
43:05 - Fundraising conversation. What has the process been like to court investors?
47:54 - Commentary about the VC industry in general and strategically finding the right investors.
Special thanks to our sponsor: https://www.startuprocket.com