Public Relations (PR) for startup founders: How to effectively communicate with journalists, influencers, and potential customers :: with Alexandra Skillman
In this episode, Alexandra Skillman (https://www.linkedin.com/in/alexskillman/) shares her extensive knowledge in the world of PR for an entrepreneurial audience. We discuss at length PR considerations for startup founders regarding go-to-market strategies, overall marketing plans, working with journalists, reaching out to influencers, and avoiding common mistakes.