Will Little @wclittle Subscribe

Managing Director at Prota Ventures.
I'm a bioengineer-turned-software-developer and venture builder/investor. Learn more about me professionally on LinkedIn, personally here, and check out the podcast I host, Ventures.

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Topic:   Ventures Podcast

Ventures is an audio/video podcast devoted to exploring entrepreneurial stories, market landscapes, problem spaces, and opportunities to create for-profit and nonprofit ventures to benefit human beings.

You can listen and download shows on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Overcast, PocketCast, Castro, Castbox, Podchaser, PodcastAddict, Deezer, Listen Notes, or directly via the show’s RSS feed here. In addition, you can watch videos of episodes in the posts below or on YouTube here.

Scroll to the bottom for more recent episodes and the reverse chronological order of all episodes.

However, if you missed episodes from Year 1 (i.e. Season 1), we considered how to categorize each show by meta-theme/subject and discovered it was essentially the following ten categories:

  • Blockchains & Web 3.0
  • Leadership & Business Management
  • Entrepreneurship & Fundraising
  • Product Management
  • Life Sciences
  • Marketing & Sales
  • Cybersecurity
  • Design & Branding
  • Education
  • Founder Stories

Here they are (with links below) in reverse chronological order by category (again, scroll further down to see more recent episodes):

Blockchains & Web 3.0

  • Web 3.0 and agricultural supply chains; connecting farmers and startups via scaled trust :: with Joni Kindwall-Moore (Ep52)
  • How are blockchains creating value for humanity? Why is Web 3.0 important? :: with Andrew Cronk (Ep48)
  • Virtual Identities, Dream Thinking, and Human Flourishing in the Web 3.0 era :: with Joel Fariss (Ep24)
  • Taking back the Internet: Blockchains, Privacy, Web 3.0, and Figment.io :: with Andrew Cronk (Ep19)
  • What’s up with Blockchain? Web 3.0, DeFi, and scaling trust :: with Spencer Graham and Tony Little (Ep18)
  • Blockchains, the State of the Crypto Ecosystem, Proof-of-Stake, and Figment Networks :: with Lorien Gabel, Andrew Cronk, and Tony Little (Ep2)

Leadership & Business Management

  • The Amare Wave, love vs. war in business, and uplifting customers :: with Moshe Engelberg  (Ep51)
  • Navigating geopolitics, startup lawyers, and the parallels between the 1920s and 2020s :: with Larry Little (Ep50)
  • Self-discovery, discerning our limits, and transitioning from idealism :: with Kathryn Little (Ep45)
  • Finding purpose, embracing curiosity, and navigating a career path in the 2020s :: with Kim Porter, Eric Sullivan, and Sol Cates (Ep39)
  • Growing as a technology leader, engaging value-add investors, and optimizing go-to-market strategies :: with Bill Murphy and Sol Cates (Ep33)
  • Listening to your community, empowering the marginalized, and knowing when to step back :: with Foxy Davison (Ep27)
  • Coaching founders on leadership, holistic communication, team building, purpose, values, vision, and mission :: with Shandel Sutherland (Ep16)

Entrepreneurship & Fundraising

  • From founder to VC to founder again: practical advice for startups and investors :: with Alex Giannikoulis (Ep47)
  • Ideation to Product-Market Fit, choosing revenue models, and general advice for founders :: with Dave Parker (Ep43)
  • Emerging technology, startup funding, and books for entrepreneurs :: with John Biggs (Ep15)
  • Entrepreneurship, fundraising, and practical advice for startup founders :: with Troy Henikoff (Ep14)
  • Global impact investing, social entrepreneurship, and Global Brigades :: with Steve Atamian and Brian Howe (Ep8)

Product Management

  • Scaling a product management team, lessons learned from startups and enterprises, and how to drive customer success from a product advisory board :: with Kiel Sanders and Patrick Lowndes (Ep46)
  • Technical product management, architecting a growing product team, and deeply understanding your customer’s needs :: with David Pierce (Ep41)
  • The dance of product and growth within a startup, from idea through acquisition into enterprise :: with Jenna Langer (Ep38)
  • Web development for startups vs. enterprises, StimulusReflex vs. React, and New Magic with Ruby on Rails :: with Joe Clarke and David Parrott (Ep22)

Life Sciences

  • Soil science, microbiomes, and loving grains again :: with Joni Kindwall-Moore (Ep49)
  • Brokering trust, bringing transparency into medical supply sales, and distributing COVID-19 rapid antigen & antibody tests :: with Susie Kataoka and Norris Liu (Ep34)
  • HealthTech entrepreneurship, surviving cancer, and starting FertilityAnswers :: with Alice Crisci (Ep29)
  • Cholesterol, lipidology, ketogenic diets, N=1 experiments, and the future of health technology :: with Dave Feldman (Ep11)
  • COVID-19 response and innovation at University of Washington Medicine. Plus, a call-to-action for medical technology entrepreneurs :: with Danica Little, Dimitry Levin, and Dr. Robert Sweet (Ep9)
  • Life Sciences Entrepreneurship & Price Transparency in Healthcare with Dr. Jeffrey Roh, Susie Kataoka, and Dr. Tony Little (Ep1)

Marketing & Sales

  • Connecting people, building community, and learning from super connectors :: with Weston Woodward and Sol Cates (Ep44)
  • Marketing operations, building a MarTech stack, and ensuring data visibility and security in a growing startup :: with Kelly Jo Horton and Sol Cates (Ep37)
  • Complex business-to-business (B2B) sales, the inflection point in a buyer’s journey, and strategies for building a sales team :: with Steve Crepeau and Sol Cates (Ep36)
  • Teaching financial literacy after the NFL, and embracing TikTok for marketing :: with Jed Collins (Ep26)
  • Public Relations (PR) for startup founders: How to effectively communicate with journalists, influencers, and potential customers :: with Alexandra Skillman (Ep17)

Cybersecurity

  • Cybersecurity and user experience philosophies through Web 1.0, Web 2.0, and Web 3.0 :: with Jim Reavis and Kurt Seifried (Ep42)
  • History and principles of cybersecurity for startup founders, individuals, and Web 3.0 builders :: with Malcolm Harkins and Sol Cates (Ep40)
  • Cybersecurity, 5G, extraterritoriality, and the dynamic negotiation of trust :: with Tony Rutkowski, Sol Cates, and Tony Sager (Ep32)
  • The history of cybersecurity & the Internet, and lessons for the Web 3.0 generation :: with Tony Sager and Sol Cates (Ep31)
  • Cybersecurity, Rapid Antigen Tests, Learning to Code, the Enneagram, and Meta-Level New Year’s Resolutions :: with Sol Cates (Ep25)

Design & Branding

  • Building a co-founder team with product and design capabilities, and the future of UX in the no-code/low-code era :: with Perry Azevedo (Ep35)
  • Design, innovation, work, and the future of humanity :: with Joel Fariss (Ep21)
  • Startup Branding :: Strategy, Competitive Positioning, Personas, Naming, and Visual Design :: with Elisabeth Hass and Natalie Grummer (Ep5)

Education

  • From social work to social entrepreneurship and starting an inner-city boarding school :: The Ryan Banks Academy story, with Valerie Groth (Ep28)
  • Home Education & Practical Suggestions for Parents this Fall :: with Abby Wahl and Sarah Little (Ep4)

Founder Stories

  • Starting a company in the pandemic, leveraging no-code solutions, and finding co-founders online :: The indifit.co story with Cheryl Kemp (Ep30)
  • The Bird Buddy story, raising over $2m on Kickstarter, and growing an IoT company :: with Franci Zidar and Kyle Buzzard (Ep23)
  • Entrepreneurship and innovation in media, No Excuses Jobs, and the Converge Media story :: with Omari Salisbury (Ep20)
  • Starting a side business, validating a product idea, and managing people :: the Lead Honestly story with Shay Howe and Darby Frey (Ep13)
  • The VendorHawk story: Idea to successful acquisition within a few years, and the importance of founder worldview alignment :: with Patrick Lowndes and Brian Geihsler (Ep12)
  • Period equity, femtech, health education, and Project Untaboo :: with Rachael Kim (Ep10)
  • Finding a technical co-founder, becoming an angel developer, and starting a new golf clubs company :: with Gabe Coyne (Ep7)
  • Co-founding Kickstarter, empowering creatives, and starting a tangible goods company in a pandemic :: with Charles Adler and Wilson Fong (Ep6)
  • Real Escape from the Sex Trade (REST), Fighting Human Trafficking, and Starting a Nonprofit :: with Amanda Hightower and Brent Turner (Ep3)

You can, of course, browse my Satchel site and view additional categories and sub-categories.

As part of Season Two, in addition to more interviews, I’m planning to mix in shorter episodes on specific topics, pulling clips from Season One and mixing in my own commentary. If you have any recommended episodes/topics I should cover, please let me know (will@wclittle.com).

Will Little

Dec 8, 2020
Software Development Redux Ruby on Rails React Ventures Podcast Stimulus.js

Web development for startups vs. enterprises, StimulusReflex vs. React, and New Magic with Ruby on Rails :: with Joe Clarke and David Parrott

In this episode of Ventures, my guests Joe Clarke (TaskBill.io) and David Parrott (ProtaVentures.com) and I dive deep into the world of web development. We discuss its history over the past few decades, languages and frameworks, tools for entrepreneurs, tips for those learning to code, and thoughts about the upcoming “New Magic” from the Rails and Basecamp communities.
Will Little

Dec 1, 2020
Startups Ventures Podcast Future of Work Design

Design, innovation, work, and the future of humanity :: with Joel Fariss

In this episode, Joel Fariss - a design research and strategic futures associate at Gensler (https://www.linkedin.com/in/joelfariss/) - and I discuss the nuances of the word “design” in light of 2020 and the future of work and innovation. Based on his experience at Gensler and in the nonprofit world, we dive into the connection between design and value for humanity, the need for time and space for humans to innovate, and the role of grief to create a more equitable work environment.

Will Little

Nov 24, 2020
Startups Ventures Podcast Social Entrepreneurship

Entrepreneurship and innovation in media, No Excuses Jobs, and the Converge Media story :: with Omari Salisbury

In today’s episode of Ventures I had the honor of interviewing Omari Salisbury (https://twitter.com/Omarisal) about his journey as an entrepreneur in the international media space, his company Converge Media (https://www.whereweconverge.com/), their unique spotlight in Seattle, and their new campaign NoExcusesJobs (https://NoExcusesJobs.com) in collaboration with Prota Ventures (https://www.protaventures.com).
Will Little

Nov 17, 2020
Blockchains Startups Proof-of-Stake Ventures Podcast Web3

Taking back the Internet: Blockchains, Privacy, Web 3.0, and Figment.io :: with Andrew Cronk

In this episode of Ventures, my guest Andrew Cronk (Co-Founder, Figment.io) and I discuss practical ways to engage with the Web 3.0 stack, how to keep up with information in the blockchain space, how to learn and teach others about crypto technologies, and where everyone is going to be storing and sharing baby photos in the future.

Will Little

Nov 10, 2020
Blockchains Startups Ventures Podcast Web3

What’s up with Blockchain? Web 3.0, DeFi, and scaling trust :: with Spencer Graham and Tony Little

In this episode of Ventures, I discuss with my guests Spencer Graham (https://twitter.com/spengrah) and Tony Little (https://twitter.com/DrTonyLittle) the past, present, and future of blockchain technologies and Web 3.0.
Will Little

Nov 3, 2020
Startups Ventures Podcast Public Relations

Public Relations (PR) for startup founders: How to effectively communicate with journalists, influencers, and potential customers :: with Alexandra Skillman

In this episode, Alexandra Skillman (https://www.linkedin.com/in/alexskillman/) shares her extensive knowledge in the world of PR for an entrepreneurial audience. We discuss at length PR considerations for startup founders regarding go-to-market strategies, overall marketing plans, working with journalists, reaching out to influencers, and avoiding common mistakes.
Will Little

Oct 27, 2020
Startups Coaching Ventures Podcast

Coaching founders on leadership, holistic communication, team building, purpose, values, vision, and mission :: with Shandel Sutherland

In this episode of Ventures I had the honor of interviewing executive coach Shandel Sutherland (https://www.shandelgroup.com/) about topics including organizational effectiveness, personal/team wiring and communication, the “why” behind a company, and setup work that is necessary for teams to be maximally efficient. Establishing clarity is one of the hardest jobs as an entrepreneur and business leader, and in this episode we get a front-row seat into how a 20-yr coaching veteran helps founders and their teams succeed.

Will Little

Oct 20, 2020
Blockchains Startups Startup Fundraising Ventures Podcast

Emerging technology, startup funding, and books for entrepreneurs :: with John Biggs

My guest this week (John Biggs, https://twitter.com/johnbiggs, https://www.linkedin.com/in/johndbiggs/) is an entrepreneur, writer, and technologist. He was the east coast editor at TechCrunch for fifteen years, was an editor at Coindesk, and is currently the Editor in Chief at Gizmodo. In this conversation we dive into a wide range of topics including 5G, the future of work, blockchains, recommended books, John’s entrepreneurial ventures, his new book (Get Funded), previous books (https://johnbiggsbooks.com/), and practical advice for entrepreneurs.

Will Little

Oct 13, 2020
Startups Startup Fundraising Venture Capital Ventures Podcast

Entrepreneurship, fundraising, and practical advice for startup founders :: with Troy Henikoff

This week I’m excited to share an in-depth conversation with Troy Henikoff (https://www.linkedin.com/in/troyhenikoff/, https://www.mathventurepartners.com/ ) about his entrepreneurial story and path into startup investing. Troy is one of the most amazing and inspiring people I know. I first met him when I moved to Chicago in the mid-2010s, and his generosity, enthusiasm, and support for founders has been consistently admirable and contagious. After an extended introduction where he shares his story, we walk through practical validation, execution, and funding advice for early stage founders.

Will Little

Oct 6, 2020
Startups Ventures Podcast Product Management

Starting a side business, validating a product idea, and managing people :: the Lead Honestly story with Shay Howe and Darby Frey

In this episode of Ventures we examine the origin story of Lead Honestly, a web-based software platform designed to help managers have better one-on-one meetings with their direct reports. My guests Shay Howe (https://www.linkedin.com/in/shayhowe/) and Darby Frey (https://www.linkedin.com/in/darbyfrey/) have a frank and open conversation about starting a side business, balancing family life and their day jobs, transitioning from builder to manager, validating their startup idea, holding to values when setting pricing, and advice for entrepreneurs.
Will Little

Sep 29, 2020
Startups Startup Fundraising Ventures Podcast

The VendorHawk story: Idea to successful acquisition within a few years, and the importance of founder worldview alignment :: with Patrick Lowndes and Brian Geihsler

In this episode of Ventures we cover the full spectrum of an amazing startup story: Patrick’s original idea, recruiting a team, landing his first customers, getting into an accelerator (Techstars), raising a $1.2 million seed round, and being acquired by ServiceNow.

Will Little

Sep 22, 2020
Health Science Keto Ventures Podcast

Cholesterol, lipidology, ketogenic diets, N=1 experiments, and the future of health technology :: with Dave Feldman

In this episode of Ventures, my guest Dave Feldman (@DaveKeto) and I discuss a variety of topics related to lipids, immunology, ketogenic diets, and the future of health tech. I first came across Dave’s work when I noticed my cholesterol levels (specifically LDL-C) raised significantly when fasting and/or low-carb dieting, and I found that there is a large community of people who have noticed the same phenomenon. Dave has helped pioneer efforts to formulate hypotheses around why this might be the case, and why LDL levels in our blood may be considerably more complex than we’ve been led to believe.

Will Little

Sep 15, 2020
Startups Ventures Podcast

Period equity, femtech, health education, and Project Untaboo :: with Rachael Kim

In this episode my guest Rachael Kim (Founder & CEO, Project Untaboo) and I discuss period equity, period health/care/education, Project Untaboo, and advice for entrepreneurs and investors considering the space of femtech and healthcare in general.

Will Little

Sep 8, 2020
Health Science Startups Ventures Podcast

COVID-19 response and innovation at University of Washington Medicine. Plus, a call-to-action for medical technology entrepreneurs :: with Danica Little, Dimitry Levin, and Dr. Robert Sweet

In this episode of Ventures we look at the response to COVID-19 by teams involved with emergency preparedness and innovation at University of Washington (UW) Medicine in Seattle. We also discuss the need and options available for startups to collaborate with UW Medicine to help - not only with COVID-19 relief - but with general medtech and telehealth innovation to provide better care for patients in a post-COVID-19 world.

Will Little

Sep 1, 2020
Ventures Podcast Social Entrepreneurship

Global impact investing, social entrepreneurship, and Global Brigades :: with Steve Atamian and Brian Howe

In this episode of Ventures we explore the world of impact investing & social entrepreneurship to help the poorest of the poor around the globe. We hear and discuss the founding story of Global Brigades, the world’s largest student-led movement for global health (approximately one in five medical students today have gone on a Brigade). We also hear the launch announcement of Eskala, a for-profit company with an ambitious (and believable) 20-year plan to help end poverty for 18 million people.