Will Little @wclittle Subscribe

Managing Director at Prota Ventures.
I'm a bioengineer-turned-software-developer and venture builder/investor. Learn more about me professionally on LinkedIn, personally here, and check out the podcast I host, Ventures.

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Topic:   Startups
 Will Little

Sep 7, 2021
Startups Marketing Ventures Podcast

Tips for setting up and managing your marketing stack in a new startup :: with Kelly Jo Horton and Sol Cates

In this episode of Ventures, we pull a clip from Episode 37 with Kelly Jo Horton (https://www.linkedin.com/in/kellyjohorton/) and Sol Cates (https://www.linkedin.com/in/sol-cates-649736/) to discuss marketing operations in a growing startup. Early founder teams often leave the design, implementation, and maintenance of marketing stacks as an afterthought, which ends up costing the new company a massive amount of time and money. In this episode, Kelly Jo and Sol help us understand why bringing in an expert - or at least someone dedicated to learning from experts and driving the integrated flow of marketing data - is essential to any B2C or B2B company’s growth.
Will Little

Sep 1, 2021
Startups Ventures Podcast

How to validate a market for your startup without being naive :: with Bill Murphy and Sol Cates

In this episode of Ventures, we pull a clip from Episode 33 with Bill Murphy (https://www.linkedin.com/in/williamwmurphy/) and Sol Cates (https://www.linkedin.com/in/sol-cates-649736/) to discuss how entrepreneurs should be aware of their rose-colored glasses when approaching a market. It’s not easy to face the brutal facts about what customers need and will pay money for, but the process of asking the right questions and making decisions with an appropriate amount of data is critical.

Will Little

Aug 17, 2021
Startups Ventures Podcast Branding

Love & Branding: Do you love your customers? Do they love you? Do you care? :: with Moshe Engelberg

In this episode of Ventures, I comment briefly on my evolving definition of “Brand” and pull in a clip from Episode 51 with Moshe Engelberg (https://www.linkedin.com/in/mosheengelberg/) on loving customers (and whether they love you back). The best product leaders I know not only understand a market deeply and the value-add a product is bringing, but also think about “uplifting and connecting” people (Moshe’s definition of Love) in and around a product to create delightful experiences for customers.
Will Little

Aug 3, 2021
Startups Ventures Podcast

How to validate a new B2B SaaS startup idea :: with Patrick Lowndes and Brian Geihsler

In this episode of Ventures, we pull a popular clip from Episode 12 with Patrick Lowndes (https://www.linkedin.com/in/patricklowndes/) and Brian Geihsler (https://www.linkedin.com/in/briangeihsler/). The clip focuses on how they validated their Business-to-Business Software-as-a-Service (B2B SaaS) startup, VendorHawk, which sold to ServiceNow in 2018 (https://www.geekwire.com/2018/servicenow-snaps-vendorhawk-help-customers-manage-saas-spending/). We cover how to sell contracts with wireframes, how to reach decision-makers, how to test pricing, and how to set up an “alpha group” as a cohort of initial customers to help your new startup succeed.

Will Little

Jul 28, 2021
Startups Ventures Podcast Product Management

How to be an excellent Product Manager :: with Jenna Langer, David Pierce, Perry Azevedo, Kiel Sanders, and Patrick Lowdnes

In this episode of Ventures, we pull clips from Episodes 38, 35, 41, and 46 to dive deep into all-things Product Management. Most startup founders are overwhelmed and too busy to grasp the nuances of how world-class product managers think about growth and technical operations. These clips provide an overview and a primer to how some of the best in the industry think about their trade at different stages of company size and growth.
Will Little

Jul 14, 2021
Startups Startup Fundraising Ventures Podcast

How to start a business :: with Dave Parker, Troy Henikoff, and Alex Giannikoulis

In this episode of Ventures, we pull clips from Ep43 (Dave Parker), Ep14 (Troy Henikoff), and Ep47 (Alex Giannikoulis) to dive into the specific topics surrounding ideation, validation, creation, and early growth of a new business. We talk about market-first vs. team-first, finding a co-founder, financial modeling, and practical advice from the perspective of investors and entrepreneurs on how to build a company from the ground up.
Will Little

Jul 6, 2021
Blockchains Startups Ventures Podcast Web3

Web 3.0 and agricultural supply chains; connecting farmers and startups via scaled trust :: with Joni Kindwall-Moore

In this episode of Ventures, my guest Joni Kindwall-Moore (https://www.linkedin.com/in/joni-kindwall-moore-rn-57a81014/) and I continue our conversion from episode 49 and focus this time on supply chain issues in agriculture and consumer packaged goods companies (CPG, like Joni’s startup, https://snacktivistfoods.com/). We talk about how a Web 3.0 future would make her life easier, help growers, cut out needless people and systems in the middle, and help buyers find more reliable products and sellers around the world.

Will Little

Jun 29, 2021
Startups Sociology Ventures Podcast

The Amare Wave, love vs. war in business, and uplifting customers :: with Moshe Engelberg

In this episode of Ventures, my guest Moshe Engelberg (https://www.linkedin.com/in/mosheengelberg/) and I discuss his book The Amare Wave: Uplifting Business by Putting Love to Work. From an entrepreneurial lens, we cover topics including loving customers, helping customers love your business, example case studies from a new founder perspective, and the existential purpose of every for-profit and nonprofit organization on the planet.
Will Little

Jun 22, 2021
Startups Ventures Podcast Economics

Navigating geopolitics, startup lawyers, and the parallels between the 1920s and 2020s :: with Larry Little

In this episode of Ventures, my father (Larry Little, https://www.kitsapsun.com/opinion/columnists/) and I discuss entrepreneurship through the historical lens of the past 100 years. We talk about the arc of history for him personally and his family, and for the global political and economic situation at large. We cover how to find a great startup lawyer, advice for entrepreneurs, thoughts about navigating political polarization, and hope in entrepreneurs - in general - to help bring about a better world.
Will Little

Jun 15, 2021
Health Science Startups Ventures Podcast

Soil science, microbiomes, and loving grains again :: with Joni Kindwall-Moore

In this episode of Ventures, my guest Joni Kindwall-Moore (https://www.linkedin.com/in/joni-kindwall-moore-rn-57a81014/) and I discuss the science behind grains, soils, and microbiomes. We also talk about the story of her startup (https://snacktivistfoods.com/) and how her team is helping to regenerate healthy soils and grains to improve human health.
Will Little

Jun 8, 2021
Blockchains Startups Ventures Podcast Web3

How are blockchains creating value for humanity? Why is Web 3.0 important? :: with Andrew Cronk

In this episode of Ventures, my guest Andrew Cronk (https://www.linkedin.com/in/andrewcronk/, Co-founder and Chief Product Officer at https://figment.io/) and I discuss Web 3 and blockchains beyond price hysteria, energy-usage debates, and influencer shenanigans. While everyone has been distracted by current events, the Web 3 builders continue to push the technology forward in a way that is genuinely compelling for our future. We talk about Proof-of-Stake, building a Web 3 developer community, technologies that exist today for decentralized apps, NFTs, Helium Network, what the rest of this year looks like for Figment, and much, much more.

Will Little

Jun 1, 2021
Startups Startup Fundraising Venture Capital Ventures Podcast

From founder to VC to founder again: practical advice for startups and investors :: with Alex Giannikoulis

In this episode of Ventures, my guest Alex Giannikoulis (https://www.linkedin.com/in/giannikoulis/) and I discuss his journey from startup land, to angel investing, to venture capital, to founding a new company again. His current startup (https://goivee.com/) builds enhanced in-vehicle experiences. We dive into not only the story of IVEE, but how Alex’s experience as an angel investor and VC has informed his leadership style and practical advice for founders, especially regarding fundraising.

Will Little

May 25, 2021
Startups Ventures Podcast Product Management

Scaling a product management team, lessons learned from startups and enterprises, and how to drive customer success from a product advisory board :: with Kiel Sanders and Patrick Lowndes

In this episode of Ventures, my guests Kiel Sanders (https://www.linkedin.com/in/kielsanders), Patrick Lowndes (https://patricklowndes.com/), and I discuss many details surrounding growing product management teams and operating efficiently at scale. We discuss the various roles that newer founders may not be aware of that exist at larger companies, the skill sets needed to recruit and manage effectively, setting up a product advisory board, what to do when customers are unhappy, and lessons learned when scaling products both at a new startup and within a larger organization.
Will Little

May 18, 2021
Startups Sociology About Will Ventures Podcast

Self-discovery, discerning our limits, and transitioning from idealism :: with Kathryn Little

In this special episode of Ventures, Kathryn Little (my amazing mother) and I discuss finding oneself, discovering purpose, transitioning out of idealism, saying yes and no to the right things, processing grief, marriage, parenting, and being who you are as an entrepreneur and human being. Indeed, when thinking about the best possible guest for this episode, I asked my mother and she graciously agreed to share her story and insights.
Will Little

May 11, 2021
Startups Sociology Ventures Podcast

Connecting people, building community, and learning from super connectors :: with Weston Woodward and Sol Cates

In this episode of Ventures, my guests Weston Woodward (https://www.linkedin.com/in/westonwoodward/), Sol Cates (https://www.linkedin.com/in/solcates/), and I discuss community building from a personal, startup, and local city perspective. We talk about how to listen and ask questions, effectively connect people to help raise the tide for everyone, advice for startup founders, and thoughts about social media and the future of communication in the Web 3.0 era.