Will Little @wclittle Subscribe

Managing Director at Prota Ventures.
I'm a bioengineer-turned-software-developer and venture builder/investor. Learn more about me professionally on LinkedIn, personally here, and check out the podcast I host, Ventures.

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Topic:   Startups
 Will Little

Jul 19, 2022
Blockchains Startups Ventures Podcast Web3 Metaverse Social Impact

The Otherside Metaverse: A powerful new medium for brands, entrepreneurs, and social impact :: with Jesse Bryan

In this episode of Ventures, my guest Jesse Bryan (https://twitter.com/jessebryan) and I talk about our experience on the first voyage within The Otherside (https://otherside.xyz/) and the resulting implications for brands and people IRL. During this episode, we overlay video of our experience, talk about addressing skeptics, the Otherside litepaper, what can be built on plots of land, how brands should be thinking about The Otherside, and how specifically entrepreneurs can - and should - be thinking about impacting the world with metaverses in general.
Will Little

Jun 28, 2022
Startups Venture Capital Ventures Podcast Web3

How to navigate an economic downturn as a venture builder and investor :: with Gary Raju

In this episode of Ventures, my guest Gary Raju (https://www.linkedin.com/in/gary-raju-a014865/) and I discuss how venture builders and investors should be thinking about the upcoming economic downturn. We talk about the role of a CFO in a growing company, an overall assessment of the market conditions globally and in the US, how new and existing entrepreneurs should prepare, how Web3/Crypto will play a role, and market areas that Gary is most excited about in the future.
Will Little

Jun 21, 2022
Blockchains Startups Ventures Podcast Web3

Tax considerations and bridge-building strategies in Web3 for investors, business operators, and regulators :: with Tela Andrews

In this episode of Ventures, my guest Tela Andrews (​​https://www.linkedin.com/in/telaandrews/) and I discuss all-things crypto taxes, bridge-building with regulators around the world, and his company Fyn (formerly https://bear.tax). We talk about how an efficient tax system in Web3 is good for everyone, what regulators need to know, what retail investors should be thinking about regarding their tax strategies, and how operators of businesses - especially CFOs - can efficiently run their books with crypto.
Will Little

Jun 7, 2022
Startups Ventures Podcast Web3

Celebrating Episode 100: Reflections on the origins of this podcast and the expanding definition of entrepreneurship and Web3

In this episode of Ventures, my guest Veronica Satastume (https://www.linkedin.com/in/veronicalsagastume/) from Episode 81 graciously offered to interview me (https://www.linkedin.com/in/wclittle/) to reflect on the initial 99 episodes. She asked me about the origin story of the show, what surprised me along the way, themes that were/are compelling (e.g. Web3) along the way, advice for others considering starting a podcast, and expanding the definition of entrepreneurship.

Will Little

Feb 15, 2022
Startups Venture Capital Sociology Ventures Podcast

How to prioritize people, relationships, and communication when venture building and investing :: with Linda Olson and Laura Yunger

In this episode of Ventures, my guests Linda Olson (https://www.linkedin.com/in/linda-olson-cpc-cfa-55885858/), Laura Yunger (https://www.linkedin.com/in/laurayunger/), and I discuss the often-overlooked value of people and communication alignment when building and investing in businesses. This is an episode I wish I had 20+ years ago when starting out my entrepreneurial career. Based on their extensive experience coaching and investing in entrepreneurs, Laura and Linda also talk frankly about how to avoid burnout and stay maximally healthy with your team.
Will Little

Feb 1, 2022
Startups Venture Capital Sociology Ventures Podcast

Unlearning racism in venture building & investing :: with Lindsey T. H. Jackson

In this episode of Ventures, my guest Lindsey T. H. Jackson (https://www.linkedin.com/in/lindsey-t-h-jackson/) and I discuss the journey of anti-racism and anti-oppression work in ourselves, in venture capital, and in startup ecosystems. We discuss the nuances of dismal representation numbers in venture; how to approach Diversity, Equity, and Inclusion (DEI) conversations in the workplace and beyond; how to develop a regular practice to self-reflect, define your community, and “fail fast” on your own anti-racism journey; and how to encourage others to consider embarking on the journey themselves.
Will Little

Jan 26, 2022
Startups Financial Modeling Ventures Podcast

Startup Finance & Accounting 101: A crash course for founders :: with Veronica Sagastume

In this episode of Ventures, my guest Veronica Sagastume (https://www.linkedin.com/in/veronicalsagastume/) and I talk about all-things startup finance and accounting. From the perspective of what founders need to know, this episode ended up being a crash course in the various high-level aspects of bookkeeping, accounting, controller work, fractional CFO work, tax prep, legal considerations, and finance operating suggestions. Veronica’s firm (https://www.fortifiedaccounting.com/) works with funded, early stage startups and she makes a compelling pitch for why you should seriously consider hiring a firm rather than individuals in the early stages of your funded business.
Will Little

Dec 14, 2021
Startups Sociology Ventures Podcast

The importance of diverse perspectives in media, and the Expert Bookings Online (EBO) story :: with Crystal Berger

In this episode of Ventures, my guest Crystal Berger (https://www.expertbookingsonline.com/) and I talk about how her new company Expert Bookings Online (EBO) is working to create a simple marketplace solution for content producers and a wide diversity of subject-matter experts. In addition to making it fast and efficient for content producers to book experts, EBO will also help surface and train experts from all over the world - who would otherwise be overlooked - to be ready to be guests on shows to share their opinions and perspectives.
Will Little

Dec 1, 2021
Blockchains Startups Web3PMDAO Web3 DAOs

Starting a DAO (Part 1): A step-by-step story of the initial few weeks

✍️ The purpose of this series is to detail my experience forming a Decentralized Autonomous Organization (DAO) from the ground-up with the best tooling, patterns, and practices available today.

Will Little

Nov 23, 2021
Startups Ventures Podcast

Wealth creation and management for entrepreneurs in the 2020s :: with Aryeh Sheinbein

In this episode of Ventures, my guest Aryeh Sheinbein (https://www.instagram.com/aryehthebusinessman) and I discuss a unique approach to financial management for entrepreneurs in light of a rapidly changing tech landscape. While we talk often about venture building and investing on this show, we haven’t yet - until this episode - helped guide entrepreneurs about what to do personally once money is being made. There are a ton of wealth managers out there who bombard entrepreneurs with inbound requests to meet - especially once signs of success start happening - so we talk about how to prepare for that event and plan to navigate the attention. Overall, entrepreneurs today have many new avenues for generating income, and my conversation with Aryeh - who approaches wealth management differently as an entrepreneur/investor himself - is a refreshing perspective on how to approach the topic and mindset.
Will Little

Nov 10, 2021
Blockchains Startups Web3PMDAO Web3 DAOs

The past, present, and future of DAOs (Decentralized Autonomous Organizations) :: with Spencer Graham

In this episode of Ventures, my guest Spencer Graham (https://twitter.com/spengrah) and I discuss all-things DAOs. We talk about the history of DAOs, specific case studies and types, a compelling no-code platform (https://DAOHaus.club), when and why to use DAOs, and the promising future of these organizations in the overall technology and innovation space.

Will Little

Nov 2, 2021
Startups Ventures Podcast

The SUPLMNT story: a vision for urban wellness :: with Jairus Morris

In this episode of Ventures, my guest Jairus Morris (https://www.linkedin.com/in/jairus-morris-41a85355/) and I discuss his entrepreneurial journey starting and growing SUPLMNT (https://suplmnt.com/, ← if you are looking for a beautifully designed water bottle, check these out). We discuss his background, early validation experiments, team recruitment strategy, fundraising tactics, vision for his company, and advice for fellow entrepreneurs.
Will Little

Oct 26, 2021
Startups Ventures Podcast Sales

B2B sales strategies and practical tips for startup business development :: with Ken Lundin

In this episode of Ventures, my guest Ken Lundin (https://www.linkedin.com/in/kglundin/) and I discuss a wide variety of strategies and tactics for improving sales traction and business development processes in a growing startup. We talk about Ken's journey into sales, how founders should reach out to (and land) early customers, how tangible goods companies should think about retail sales strategies, and how to run experiments and make sales decisions with data.
Will Little

Sep 21, 2021
Startups Ventures Podcast No-Code / Low-code

The Bubble.io story, No-Code/Low-Code for founders, and changing the web app development paradigm :: with Josh Haas

In this episode of The Ventures Podcast, Josh Haas (co-CEO and founder of Bubble.io -- https://www.linkedin.com/in/joshhaas/) and I discuss the implications of no-code/low-code in general - and Bubble.io in particular - for founders building new web apps this decade and beyond. After raising a recent $100m round, Josh and the Bubble team have a vision to replace traditional custom web development with their no-code/low-code solution, essentially as a new “language” that promises (and has proven) to save orders of magnitude of time and money for founders building web apps.
Will Little

Sep 15, 2021
Startups Venture Capital Ventures Podcast

Venture capital and angel investing insights for founders: How investors *should* evaluate your team, product, market, traction, and financial model

In this episode of Ventures, I took the liberty to record a short monologue that outlines how I (https://www.linkedin.com/in/wclittle/) and my partners at Prota Ventures (https://www.protaventures.com) evaluate early stage venture deals and teach new investors how to conduct basic diligence. I briefly discuss what aspects of your founder team, product experience, market dynamics, traction nuances, and believability of your financial model commonly stand out to investors - for better or worse - when making allocation decisions.