Tips for setting up and managing your marketing stack in a new startup :: with Kelly Jo Horton and Sol Cates
In this episode of Ventures, we pull a clip from Episode 37 with Kelly Jo Horton (https://www.linkedin.com/in/kellyjohorton/) and Sol Cates (https://www.linkedin.com/in/sol-cates-649736/) to discuss marketing operations in a growing startup. Early founder teams often leave the design, implementation, and maintenance of marketing stacks as an afterthought, which ends up costing the new company a massive amount of time and money. In this episode, Kelly Jo and Sol help us understand why bringing in an expert - or at least someone dedicated to learning from experts and driving the integrated flow of marketing data - is essential to any B2C or B2B company’s growth.
You can watch this episode below or listen on Apple Podcasts, Spotify, Google Podcasts, or wherever you get your podcasts (search for “Ventures”).
To view/listen to the full original podcast with Kelly Jo and Sol, visit: https://satchel.works/@wclittle/ventures-episode-37