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The importance of diverse perspectives in media, and the Expert Bookings Online (EBO) story :: with Crystal Berger

In this episode of Ventures, my guest Crystal Berger (https://www.expertbookingsonline.com/) and I talk about how her new company Expert Bookings Online (EBO) is working to create a simple marketplace solution for content producers and a wide diversity of subject-matter experts. In addition to making it fast and efficient for content producers to book experts, EBO will also help surface and train experts from all over the world - who would otherwise be overlooked - to be ready to be guests on shows to share their opinions and perspectives.

You can watch this episode below or listen on Apple Podcasts, Spotify, Google Podcasts, or wherever you get your podcasts (search for “Ventures”).


2:14 - Crystal’s introduction, background, and story of starting EBO.

3:50 - Was Crystal always an entrepreneur as a kid? Or did she adapt into an entrepreneur later in life?

6:41 - Working in a newsroom for a decade, how was Crystal able to use her entrepreneurial skills to add value in her job?

10:39 - Getting more personal, why is it so important to Crystal to bring diverse perspectives to media?

13:50 - What is the story of EBO? What is the origin story?

16:15 - Love, Safety, and Freedom.

17:00 - What are the nuts and bolts of EBO?

19:00 - How is EBO going to maintain quality and trust for the content producers?

22:11 - How do booking producers maintain quality right now? How will that change (or not change) with EBO?

24:11 - How will search and profile scanning / trust signaling look like in EBO?

25:43 - Why it’s so important for EBO to do the PR/publicist training on how to be ready to go onto media.

26:39 - From Crystal’s background, where has she seen civil conversation? Does that exist anymore?

28:43 - Who is the audience / customer on the B2B side for EBO?

31:06 - Where can experts and content producers find crystal / EBO online? https://www.expertbookingsonline.com/