In this episode of Ventures, we pull a clip from Episode 33 with Bill Murphy (https://www.linkedin.com/in/williamwmurphy/) and Sol Cates (https://www.linkedin.com/in/sol-cates-649736/) to discuss how entrepreneurs should be aware of their rose-colored glasses when approaching a market. It’s not easy to face the brutal facts about what customers need and will pay money for, but the process of asking the right questions and making decisions with an appropriate amount of data is critical.

You can watch this episode below or listen on Apple Podcasts, Spotify, Google Podcasts, or wherever you get your podcasts (search for “Ventures”).

To view/listen to the full original podcast with Bill and Sol, visit: https://satchel.works/@wclittle/ventures-episode-33