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Venture capital and angel investing insights for founders: How investors *should* evaluate your team, product, market, traction, and financial model

In this episode of Ventures, I took the liberty to record a short monologue that outlines how I (https://www.linkedin.com/in/wclittle/) and my partners at Prota Ventures (https://www.protaventures.com) evaluate early stage venture deals and teach new investors how to conduct basic diligence. I briefly discuss what aspects of your founder team, product experience, market dynamics, traction nuances, and believability of your financial model commonly stand out to investors - for better or worse - when making allocation decisions.

You can watch this episode below or listen on Apple Podcasts, Spotify, Google Podcasts, or wherever you get your podcasts (search for “Ventures”).


If you haven’t yet built a financial model for your business, check out this article series - https://www.startuprocket.com/articles/startup-financial-modeling-part-1-what-is-a-financial-model  - written by me ( Troy Henikoff (https://www.linkedin.com/in/troyhenikoff/) and I wrote.

You can also listen to podcasts that Troy and I have done here → https://satchel.works/@wclittle/ventures-episode-14 and here → https://satchel.works/@ProtaVentures/the-prota-podcast-ep7