Will Little @wclittle Subscribe

Partner at Prota Ventures.
I'm a bioengineer-turned-software-developer and venture builder/investor. Learn more about me professionally on LinkedIn, personally here, and check out my podcast, Ventures.

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 Will Little

Aug 29, 2020
Software Development Ruby on Rails

How to setup a Mac to begin developing Ruby on Rails Web Applications

Getting your local computer setup for developing web applications is one of the most difficult aspects of learning. In this tutorial, we will go all the way from a generic MacOS install to having a running Ruby on Rails application that you can see in a web browser on your machine.

Will Little

Aug 25, 2020
Will's General Newsletter

Finding a technical co-founder, starting a golf gear company, turning 40, and a Reddit post I wrote this morning reflecting on the past 20 years

I’m excited to share this week’s podcast conversation with the amazing Gabe Coyne (designer, developer, technologist, and entrepreneur) and his new startup, Stix. Also, while I haven’t been super active on Reddit the past decade, I wrote up a post in /r/Entrepreneur a couple hours ago and also popped it up on my Satchel site here.
Will Little

Aug 25, 2020
Startups Financial Modeling About Will

I turned 40 this summer. I spent my 20s building businesses and my 30s investing in early stage founders. Here are a few things I’ve learned thus far.

Greetings to anyone else out there in the Oregon Trail Generation that is crossing (or has recently crossed) the 40 mark. :) We’re old enough to remember an analog world, but young enough to have grown up with the early days of the Internet. It’s been quite a ride thus far.

Will Little

Aug 25, 2020
Startups Ventures Podcast

Finding a technical co-founder, becoming an angel developer, and starting a new golf gear company :: with Gabe Coyne

One of the most common questions in the startup space is how to find a technical co-founder to design and build your product. In this episode of Ventures, we discuss in depth both how to become a great startup CTO and to find one in your network. We also talk about the founding story of Stix (https://stix.golf/), a new golf brand focused on middle-market, stylish clubs for the casual golfer.

Will Little

Aug 18, 2020
COVID-19 Startups Will's General Newsletter

New podcast episode on the founding story of Kickstarter & empowering creatives :: Plus, how to think like a (good) epidemiologist

It was fascinating to hear the founding story of Kickstarter and discuss with Charles and Wilson how to best support founders in this COVID-19 era, especially those inventing, creating, and selling tangible goods. Also, let's talk about Bayesian inference machines.

Will Little

Aug 18, 2020
Startups Ventures Podcast

Co-founding Kickstarter, empowering creatives, and starting a tangible goods company in a pandemic :: with Charles Adler and Wilson Fong

In this episode of Ventures we look at the founding story of Kickstarter and discuss how to support and advise founders that are bringing new companies to life. We discuss specifically the challenges facing founders selling tangible goods in the COVID-19 era and how online resources and communities can be leveraged to optimize success in this difficult market landscape.

Will Little

Aug 11, 2020
Blockchains Visual Design Will's General Newsletter Branding

New podcast on startup branding strategies, plus a new screencast on crypto trading with the Ichimoku Cloud indicator system

I recorded a podcast episode with brand strategist Elisabeth Hass and visual designer Natalie Grummer on all-things startup branding, competitive analysis, naming, logo design. Also, in Q4 2017 I was introduced to a simple indicator system that has proven helpful through bear, horizontal, and bull markets, and I recorded a screencast this morning to share with you all.
Will Little

Aug 11, 2020
Blockchains Crypto Trading

Crypto Trading with the Ichimoku Cloud Indicator System

In this video I walk through how I use the Ichimoku system - both algorithmically and manually - for trading bitcoin and other cryptocurrencies on a day-to-day and week-to-week basis. The Ichimoku system is a quick way to assess the current trend of a market and assign probabilities to future movement to inform potential long and short positions.
Will Little

Aug 11, 2020
Startups Visual Design Ventures Podcast Branding

Startup Branding :: Strategy, Competitive Positioning, Personas, Naming, and Visual Design :: with Elisabeth Hass and Natalie Grummer

Most founders don’t pay enough attention to foundational branding processes, which often results in customer confusion, off-putting names/visuals, and/or an untimely death for new startups. In this episode, we dive into many aspects of branding a startup, from naming and competitive positioning to visual design and personas/values, including specific recommendations for designing a logo, mockups, and prototypes.

Will Little

Aug 5, 2020
Blockchains Sleep Will's General Newsletter

Home education this fall and beyond, measuring sleep, and Ethereum turns five

I’m excited to release the fourth episode of the Ventures podcast today with my wife Sarah and our friend Abby as guests, check it out. And while many in the crypto community have mixed feelings about the state of the industry, and/or think it’s straight-up boring currently, there are many aspects of the ETH1 to ETH2 transition in particular that are worth learning.
Will Little

Aug 4, 2020
Ventures Podcast Homeschooling

Home Education & Practical Suggestions for Parents this Fall :: with Abby Wahl and Sarah Little

Especially in light of the pandemic, many parents are wondering how to supplement or replace traditional schooling for their children this fall. In this episode of Ventures, we explore the landscape of home education and practical opportunities for both parents and startups to approach the space.

Will Little

Jul 28, 2020
Will's General Newsletter

Fighting human trafficking, learning to code, homebrewing, and….why on earth is the stock market soaring?

Introducing a new episode of Ventures, a new code tutorial for entrepreneurs, my thoughts on the bizarre stock market, and a special treat for home-brewers.
Will Little

Jul 28, 2020
Startups Ventures Podcast

Real Escape from the Sex Trade (REST), Fighting Human Trafficking, and Starting a Nonprofit :: with Amanda Hightower and Brent Turner

In this episode of Ventures we dive into the horrors of human trafficking within the sex trade, specifically in and around the greater Seattle area. We look at one group’s efforts (REST - Real Escape from the Sex Trade) to combat the problem by providing a suite of services, working closely with law enforcement, and ensuring all people being trafficked understand they are worthy of love. We also dive deep into how REST got started, and how the relationship between the executive director and board chair is an important story to learn from for any for-profit or nonprofit founder team.

Will Little

Jul 27, 2020
Economics

Why stock prices are soaring while the economy is collapsing

The NASDAQ reached an all-time high last week while unemployment soars and GDP is tanking. What’s up? I’ve heard plenty of talking heads describe how the equity markets reflect optimism for COVID-19 vaccines and whatnot, but after watching an insightful video from Will Woodall and Mike Rarey recently, things are much clearer.
Will Little

Jul 21, 2020
Blockchains Will's General Newsletter

New podcast episode on blockchains. Plus, a new series I'm writing that compares Whoop, Oura Ring, and the Apple Watch

I’m excited to release today the second episode of my new audio/video podcast, Ventures. Also, for those subscribed to my health science topic on Satchel, you may have noticed that I released part one of an article series over the weekend.