Will Little @wclittle Subscribe

Managing Director at Prota Ventures.
I'm a bioengineer-turned-software-developer and venture builder/investor. Learn more about me professionally on LinkedIn, personally here, and check out the podcast I host, Ventures.

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 Will Little

Mar 2, 2021
Web 3.0 & Blockchains Startups Ventures Podcast

Brokering trust, bringing transparency into medical supply sales, and distributing COVID-19 rapid antigen & antibody tests :: with Susie Kataoka and Norris Liu

In this episode of Ventures, my guests Susie Kataoka (https://www.linkedin.com/in/susiekataoka/), Norris Liu (https://www.linkedin.com/in/thenorrisliu/), and I discuss the origin story of Zebra Health, the work they are doing to bring transparency to the Personal Protective Equipment (PPE) global market, starting a joint venture between their startups, distributing rapid antigen and antibody tests for COVID-19, and aspiring toward blockchain/Web 3.0 opportunities for any marketplace that involves brokering trust.

Will Little

Feb 24, 2021
Web 3.0 & Blockchains COVID-19 Will's General Newsletter

Technology leadership at different stages of a growing company, a closer look at COVID-19 antibodies, and three bags for cryptocurrency trading

A newsletter about this week's podcast, rapid antibody tests, and crypto trading.
Will Little

Feb 23, 2021
Startups Venture Capital Ventures Podcast

Growing as a technology leader, engaging value-add investors, and optimizing go-to-market strategies :: with Bill Murphy and Sol Cates

In this episode of Ventures, my guests Bill Murphy (https://www.linkedin.com/in/williamwmurphy/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/), and I discuss the worlds of private equity and investment banking, how founders should think about engaging strategic investors, the different stages of technology leadership as a company grows, and the services that Cresting Wave (https://www.crestingwave.com/) offers to help tech companies mature operations and execute go-to-market strategies.

Will Little

Feb 17, 2021
Will's General Newsletter

Trust and Data

In this newsletter I talk about (1) our latest podcast episode on cybersecurity, and (2) "trust" in the Web 2.0 vs. Web 3.0 worlds.
Will Little

Feb 16, 2021
Web 3.0 & Blockchains Ventures Podcast Cybersecurity

Cybersecurity, 5G, extraterritoriality, and the dynamic negotiation of trust :: with Tony Rutkowski, Sol Cates, and Tony Sager

In this week’s episode of Ventures, my guests Tony Rutkowski (http://www.circleid.com/members/6809/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/), Tony Sager (https://www.cisecurity.org/) and I extend last week’s conversation about cybersecurity and Web 3.0. We dive into topics related to international data controls, entrepreneurship in a global landscape, 5G, SSL certificates, and the evolving definition of trust.

Will Little

Feb 10, 2021
COVID-19 Will's General Newsletter

The history of the Internet & cybersecurity, and a closer look at rapid antibody tests for COVID-19

In this newsletter I talk about (1) the Ventures podcast episode this week with Sol Cates and Tony Sager, and (2) the rapid antibody tests that my colleagues and I recently took.

Will Little

Feb 9, 2021
Web 3.0 & Blockchains Startups Ventures Podcast Cybersecurity

The history of cybersecurity & the Internet, and lessons for the Web 3.0 generation :: with Tony Sager and Sol Cates

In this episode of Ventures, my guests Tony Sager (https://www.cisecurity.org/), Sol Cates (https://twitter.com/solcates), and I discuss Tony’s journey through the National Security Agency during the cold war and dawn of the Internet. We talk about how Sol and Tony crossed paths, and how cybersecurity has evolved over the past 50 years, and how the Web 3.0 generation can (and should) learn from the Web 1.0 generation.

Will Little

Feb 3, 2021
Will's General Newsletter

Helping fitness instructors in a pandemic, no-code vs. low-code vs. code, and querying blockchains

In this newsletter I talk about this week's podcast with Cheryl Kemp (Indifit.co), the no-code movement, and The Graph.

Will Little

Feb 2, 2021
Startups Ventures Podcast

Starting a company in the pandemic, leveraging no-code solutions, and finding co-founders online :: The indifit.co story with Cheryl Kemp

In this episode of Ventures, my guest Cheryl Kemp (founder of https://indifit.co/) and I discuss her journey of starting a company at the beginning of the pandemic, finding co-founders, leveraging no-code technology to validate her idea, pivoting into a completely different business model, providing software for fitness instructors, experimenting with growth strategies, and raising startup capital in 2021.

Will Little

Jan 27, 2021
Will's General Newsletter

HealthTech entrepreneurship, SARS-CoV-2 variants vs. vaccines, and taking back the Internet

In this newsletter I talk about this week's podcast, data from Moderna, and Web 3.0.
Will Little

Jan 26, 2021
Health Science Startups Ventures Podcast

HealthTech entrepreneurship, surviving cancer, and starting FertilityAnswers :: with Alice Crisci

In this episode of Ventures, my guest Alice Crisci (https://www.instagram.com/fertilityanswers_/) and I discuss her journey as a cancer survivor and entrepreneur in the medical/fertility space. While many people turn to “Dr. Google” when trying to find answers to their medical questions, Alice and her team have created a more sophisticated and personalized approach for finding answers to fertility-related questions. In addition to talking about MedAnswers and their first vertical, FertilityAnswers, Alice and I also talk about mental health for founders, how to validate an initial entrepreneurial idea, and how to think about smart resource allocations for effective go-to-market strategies.
Will Little

Jan 20, 2021
Software Development Will's General Newsletter Social Entrepreneurship

Social Entrepreneurship, Linting, and Automated System Testing

In this newsletter I write about the podcast from this week with Valerie Groth, and parts 9 and 10 of the technical founder training series.
Will Little

Jan 19, 2021
Startups Ventures Podcast Social Entrepreneurship

From social work to social entrepreneurship and starting an inner-city boarding school :: The Ryan Banks Academy story, with Valerie Groth

In this episode of Ventures, my guest Valerie Groth (https://www.ryanbanksacademy.org/) and I discuss the Ryan Banks Academy story, her background in social work and in Chicago Public Schools, resiliency when starting a school and nonprofit, and life for students in a pandemic. With social entrepreneurship gaining increased attention globally, we dive into a number of topics in this conversation to help founders think about relevant issues to address with new ventures.
Will Little

Jan 17, 2021
Software Development Ruby on Rails

Automated system testing with Rspec in a Ruby on Rails app :: Full-stack web development "Hello World" tutorials for entrepreneurs: Part 10 of 10

This post is the final part of a 10-part series within a series that is designed to teach full-stack web development for entrepreneurs. Here we’ll introduce the topic of automated testing with Rspec within a Ruby on Rails app. We’ll work through writing “system tests” as an example, which allows us to mimic the behavior of manually clicking through a browser and filling things out. Our system tests will be used to ensure our previously developed forms in Rails, React, and Turbo won’t break with future code commits.
Will Little

Jan 17, 2021
Software Development Ruby on Rails JavaScript

Code Formatting and Linting in Ruby and JavaScript :: Full-stack web development "Hello World" tutorials for entrepreneurs: Part 9 of 10

This post is part 9 of a 10-part series within a series that is designed to teach full-stack web development for entrepreneurs. Here we’ll dive into the topics of automated code formatting and linting to maintain consistent code styles and help us catch bugs before they get committed to our code repository.