Will Little @wclittle Subscribe

Managing Director at Prota Ventures.
I'm a bioengineer-turned-software-developer and venture builder/investor. Learn more about me professionally on LinkedIn, personally here, and check out the podcast I host, Ventures.

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 Will Little

Apr 27, 2021
Web 3.0 & Blockchains Startups Sociology

One From Many: Lessons for the Web 3.0 generation from Dee Hock's book on VISA and the rise of Chaordic Organization

In his book One From Many (2005), Dee Hock beautifully tells the founding story of VISA and weaves in his concerns about centralized, command-and-control organizational structures. As an alternative solution, Dee describes his vision for “Chaordic” (Chaos + Order) organization and how VISA was started with such principles. You can read the Amazon reviews for the gist of the story and how most people think about it. Here, I’m going to focus on a few things that stood out to me regarding lessons for the Web 3.0 generation.

Will Little

Apr 27, 2021
Web 3.0 & Blockchains Startups Cybersecurity

Cybersecurity and user experience philosophies through Web 1.0, Web 2.0, and Web 3.0 :: with Jim Reavis and Kurt Seifried

In this episode of Ventures, my guests Jim Reavis (https://www.linkedin.com/in/jimreavis/), Kurt Seifried (https://www.linkedin.com/in/kurtseifried/), and I discuss the philosophies and principles behind the Web 1, Web 2, and Web 3 transitions from a cybersecurity perspective. We talk about the implications of Self-Sovereign Identity (SSI), user experiences in a Web 3 world, and an exciting new project that Kurt and Jim are working on in the blockchain and education space.

Will Little

Apr 20, 2021
Will's General Newsletter

The technical side of product management, an article I wrote on written communication, and updates on the learn to code series

In this newsletter I talk about this week's podcast, my "If it's going to trigger them, don't send it" post, and updates to the dev tutorial series for entrepreneurs.

Will Little

Apr 20, 2021
Sociology About Will

If it's going to trigger them, don't send it

I turned 40 last summer and, while apparently 40 is the new 30, I still feel “old”, especially with two teenagers in the house now. I’ve been reflecting on the classic question: “What advice would I give my younger self?” There is an immediate topic that comes to mind: written communication.
Will Little

Apr 20, 2021
Startups Software Development Ventures Podcast Product Management

Technical product management, architecting a growing product team, and deeply understanding your customer’s needs :: with David Pierce

In this episode of Ventures, my guest David Pierce (https://www.linkedin.com/in/daviddpierce/) and I dive deep into the technical side of product management through his personal story. In a growing startup, not only is “product” relatively misunderstood, but embracing the nuances between the growth and technical sides of product management is often completely missed. In our conversation, we talk at length about how founders and enterprise managers alike can best elevate their technical product operations to achieve business success.
Will Little

Apr 14, 2021
Web 3.0 & Blockchains Will's General Newsletter

Cybersecurity tips and the Internet's trust issues

In this newsletter I talk about this week's podcast and dive into thoughts about "trust" with regard to where we receive and store our data.
Will Little

Apr 13, 2021
Startups Ventures Podcast Cybersecurity

History and principles of cybersecurity for startup founders, individuals, and Web 3.0 builders :: with Malcolm Harkins and Sol Cates

In this week’s episode of Ventures, my guests Malcolm Harkins (https://www.linkedin.com/in/malcolmharkins/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/), and I discuss all-things cybersecurity. After hearing about Malcolm’s background and career path, we examine the history and principles of cybersecurity for startup founders, individuals, and anyone helping to usher in the Web 3.0 era.
Will Little

Apr 6, 2021
Health Science Web 3.0 & Blockchains Will's General Newsletter

Purpose & meaning in the 2020s, insightful podcasts on Bitcoin, and taking Vitamin D seriously

In this newsletter I talk about this week's podcast, recent interviews on Web 3, and a wake-up call regarding Vitamin D.

Will Little

Apr 6, 2021
Startups Sociology Ventures Podcast

Finding purpose, embracing curiosity, and navigating career paths in the 2020s :: with Kim Porter, Eric Sullivan, and Sol Cates

In this episode of Ventures, my guests Kim Porter (https://hatchone.com), Eric Sullivan (https://thumos.io/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/) and I go “meta” and ask questions about questions. We discuss creatively in career paths, finding purpose, doing good, helping humans flourish, proving middle-schoolers with mentorship and encouragement, pursuing interesting professional questions, and connecting people.

Will Little

Mar 31, 2021
Web 3.0 & Blockchains Will's General Newsletter

Product excellence, PayPal's crypto play, and what to do with social media

In this newsletter I talk about this week's podcast, PayPal's decision to allow merchants to accept cryptocurrencies, and my random thoughts on social media.
Will Little

Mar 30, 2021
Startups Marketing Ventures Podcast Product Management

The dance of product and growth within a startup, from idea through acquisition into enterprise :: with Jenna Langer

In this episode of Ventures, my guest Jenna Langer (https://www.linkedin.com/in/langerjenna/) and I discuss the nuances of product and growth from the perspective of an early stage startup (Livefyre) all the way through acquisition by Adobe. We talk about Jenna’s entrepreneurial story, wearing many hats, team composition strategies, the skill stack of a product manager, professional life in an enterprise, and lessons for startup founders.

Will Little

Mar 23, 2021
Marketing Will's General Newsletter

The profound cost of tech debt in marketing, six tweet threads better than a college degree, and helping WA state with vaccination efforts

In this newsletter I talk about this week's podcast, an amazing meta-tweet thread I found, and a new website with WA Department of Health that helps people find vaccine appointments.
Will Little

Mar 23, 2021
Startups Marketing Ventures Podcast

Marketing operations, building a MarTech stack, and ensuring data visibility and security in a growing startup :: with Kelly Jo Horton and Sol Cates

In this episode of Ventures, my guests Kelly Jo Horton (https://www.linkedin.com/in/kellyjohorton/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/) and I discuss marketing operations from a startup and enterprise perspective. We dive into Kelly Jo’s story entering the space, the need for a marketing operations expert as early as possible in a startup, how to avoid technical debt with your MarTech stack, why to setup a centralized command center, and how/why to retool a broken MarTech data infrastructure.

Will Little

Mar 17, 2021
Health Science Web 3.0 & Blockchains Will's General Newsletter

B2B Sales, NFTs, and PEG

In this newsletter I talk about this week's podcast, Non-Fungible Tokens, and Polyethylene Glycol.

Will Little

Mar 16, 2021
Startups Ventures Podcast Sales

Complex business-to-business (B2B) sales, the inflection point in a buyer’s journey, and strategies for building a sales team :: with Steve Crepeau and Sol Cates

In this episode of Ventures, my guests Steve Crepeau (https://www.truesalesresults.com/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/), and I discuss the nuances of sales, including characteristics, values, tactics, and techniques for helping people progress along the buyer’s journey. Our discussion expands from complex B2B sales to how the “inflection point” concept can be applied to other areas of startups and enterprise sales, including “selling” your team and investors on your idea as a startup founder.