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How to name a startup

Equipped with the brand foundations that we talked about in the previous article in this series on startup operations, now it’s time to pick a name for your company. For most branding experts, this is a painful process because on one level the name doesn’t really matter (i.e. you make the brand), and on another level it matters a lot (i.e. it shouldn’t annoy or confuse customers).

How to build a brand foundation for your new startup

If you think you can design a nice logo, decide on some colors, put together a few mockups, and declare this as your new startup’s “brand”, you are profoundly mistaken. You need to think deeper.

The 7 benefits of building a UX Flow Chart before writing a line of code (free template included)

Product people love to talk to customers and refine concepts, creatives are happy designing mockups all day, and engineers just want to ship code with increasing velocity. Even with a very small team (or a solo founder with split personality disorder), this tension leads to the chaotic mess known as #StartupLife.

The 43+ health benefits of ketogenic dieting (in addition to weight loss)

For those unfamiliar, ketogenic dieting is any diet plan “low-carb” enough to switch your body into a state of producing and burning a significant amount of ketones, specifically acetoacetate (AcAc) and its derivatives beta-hydroxybutyrate (BHB) and acetone. These molecules, especially AcAc and BHB, are used by the brain and other tissues for energy, and facilitate a number of health benefits that I’ll address below.

Startup Financial Modeling, Part 4: The Balance Sheet, Cash Flow, and Unit Economics

In the first three articles in this series, we looked at the big-picture motivation for startup financial modeling, why it’s important to start with your assumptions, and how to practically build your income statement and custom detail tabs. Today, we’ll finish off the series by examining how to construct the final components necessary to complete your model, including a quick discussion of unit economics and how to best keep your model updated.

Startup Financial Modeling, Part 3: The Income Statement and Custom Detail Tabs

In the first two posts in this series, we examined why building a financial model for your startup is important and how to practically get started with your assumptions tab. Today, we’ll continue by diving into the income statement and supporting tabs used to calculate your projected revenue and expenses.

Startup Financial Modeling, Part 2: Start with Your Assumptions

In the previous post of this series we described what financial modeling is and why it is important for startup founders to build their own models from scratch. Today, we’ll begin by diving into how to practically start building a financial model.

Startup Financial Modeling, Part 1: What is a Financial Model?

Our plan is to break this out into a four-part series and guide you through the components necessary for building your own financial model from scratch: Part 1: The why and what of financial modeling // Part 2: Assumptions // Part 3: Income statement and custom detail tabs // Part 4: Cash flow, balance sheet, and keeping the model updated.

Startup Rocket helps entrepreneurs build better companies

Along with my partners at Prota Ventures, I’m excited to announce today the public launch of Startup Rocket, a service that helps early stage entrepreneurs ideate, validate, create, grow, and fund new ventures. Startup Rocket provides a comprehensive operations framework, a collaborative online coaching tool, personalized coaching, and a ton of helpful resources for every step of a new entrepreneur’s journey.

Introducing the Startup Rocket Framework

Based on decades of experience ideating, validating, creating, growing, and funding startups (from both sides of the table), my partners and I are developing a framework to help entrepreneurs with the first critical steps of their journey. Our goal is to help founders build upon the traditional business plan and ideation tools out there to focus on executing what matters: acquiring and retaining happy, paying customers.

How to architect data flow and storage in a new startup

You may think you have a good idea, but it’s data’s job to tell you otherwise. Ironically, in the startup world today where everyone knows they should make “data-driven decisions”, few founders actually setup their data architecture and flow to give them the data they need on a daily basis to make smart choices, let alone facilitate growth.

Five questions to ask when choosing a technology stack for your startup

Almost as dangerous as stating your political or religious opinions online is suggesting software tools and languages for a startup. Software engineers are an opinionated and tribal bunch; say the wrong thing and you’ll be ridiculed and cast out of camp faster than you can say “spaces are better than tabs.”

Why writing a user interface spec (UI spec) is critical for startup teams

Building a software product is hard. While we’ve all heard stories of hero developers cranking out projects in a weekend that go viral, that’s obviously not the norm. For the rest of the world, a smart and diligent approach is needed to build something useful and keep their team (however large or small) on the same page to avoid wasting time.

Evolution toward one-way data flow: A quick introduction to Redux

So you’re starting to wake up and realize that React is seriously winning. Perhaps you’ve also heard about Redux but never bothered to dive in to understand what it is and why you should use it. Well, now is the time to get up to speed and get in the game. I’ll give you a quick back-story then dive into some code.

Data-driven startups: How to design and build smart funnels within your product

The dance between product and growth in a new startup is rarely elegant, especially when founders fail to bake smart funnels into their product.