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How to increase muscle flexibility: Introduction to Nutritional Biochemistry, Part 4
In the first three articles in this series we looked at fat loss, muscle gain, and hydration. Here, we turn our attention to the science behind muscle flexibility.
How to build wireframes and mockups to validate your business idea
Building a product — any kind of product — is hard. Somehow the engineering and creative parts of your team (and brain) need to coordinate to produce something that customers enjoy. If you pause for a moment and think about this, it’s amazing that anything good gets built.
How to stay hydrated (and reduce headaches, hangovers, and fat): Introduction to Nutritional Biochemistry, Part 3
In the first two articles of this series we looked at the science behind how to shrink fat cells and grow muscle cells. Here, we take aim at hydration.
How to grow muscles: Introduction to Nutritional Biochemistry, Part 2
After looking at the science behind how to shrink fat cells in the previous post of this 5-part series, we now turn our attention to muscles and how to increase their size.
Serve customers faster: An introduction to rapid design prototyping with Style Tiles
Equipped with your brand foundations, name, and logo, a design strategy that saves an enormous amount of time when building a software product is creating and iterating Style Tiles.
The calories vs. hormones debate for shrinking fat cells: It’s both…and it varies from person to person, season to season
So there are pro-macro and anti-macro tribes out there, each with valid arguments. (If you’re not up on the lingo, when a fitness-y person asks “what are your macros?”, they are asking what your daily calories are from carb/protein/fat).
A simple guide to legal and finance operations for new startup founders
Questions and concerns surrounding legal and finance topics are often mental barriers for startup founders, especially in the early days. As it turns out, approaching these areas as you are gearing up to launch is easier than you might think. While of course it takes work, the steps are attainable if you approach them with the appropriate mindset and obtain the appropriate help.
How to shrink fat cells: Practical Nutritional Biochemistry, Part 1
We’re going to laser-beam in this 5-part series on the basic science behind how to shrink fat cells, grow muscle cells, get flexible, stay hydrated, and sleep well. We’ll move quickly and link to a variety of sources for further reading.
How to name a startup
Equipped with the brand foundations that we talked about in the previous article in this series on startup operations, now it’s time to pick a name for your company. For most branding experts, this is a painful process because on one level the name doesn’t really matter (i.e. you make the brand), and on another level it matters a lot (i.e. it shouldn’t annoy or confuse customers).
How to build a brand foundation for your new startup
If you think you can design a nice logo, decide on some colors, put together a few mockups, and declare this as your new startup’s “brand”, you are profoundly mistaken. You need to think deeper.
The 7 benefits of building a UX Flow Chart before writing a line of code (free template included)
Product people love to talk to customers and refine concepts, creatives are happy designing mockups all day, and engineers just want to ship code with increasing velocity. Even with a very small team (or a solo founder with split personality disorder), this tension leads to the chaotic mess known as #StartupLife.
The 43+ health benefits of ketogenic dieting (in addition to weight loss)
For those unfamiliar, ketogenic dieting is any diet plan “low-carb” enough to switch your body into a state of producing and burning a significant amount of ketones, specifically acetoacetate (AcAc) and its derivatives beta-hydroxybutyrate (BHB) and acetone. These molecules, especially AcAc and BHB, are used by the brain and other tissues for energy, and facilitate a number of health benefits that I’ll address below.
Startup Financial Modeling, Part 4: The Balance Sheet, Cash Flow, and Unit Economics
In the first three articles in this series, we looked at the big-picture motivation for startup financial modeling, why it’s important to start with your assumptions, and how to practically build your income statement and custom detail tabs. Today, we’ll finish off the series by examining how to construct the final components necessary to complete your model, including a quick discussion of unit economics and how to best keep your model updated.
Startup Financial Modeling, Part 3: The Income Statement and Custom Detail Tabs
In the first two posts in this series, we examined why building a financial model for your startup is important and how to practically get started with your assumptions tab. Today, we’ll continue by diving into the income statement and supporting tabs used to calculate your projected revenue and expenses.
Startup Financial Modeling, Part 2: Start with Your Assumptions
In the previous post of this series we described what financial modeling is and why it is important for startup founders to build their own models from scratch. Today, we’ll begin by diving into how to practically start building a financial model.