Will Little @wclittle Subscribe

Partner at Prota Ventures.
I'm a bioengineer-turned-software-developer and venture builder/investor. Learn more about me professionally on LinkedIn, personally here, and check out my podcast, Ventures.

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Most Recent (Page 8)
 Will Little

Feb 27, 2017
Health Science

How to increase muscle flexibility: Introduction to Nutritional Biochemistry, Part 4

In the first three articles in this series we looked at fat loss, muscle gain, and hydration. Here, we turn our attention to the science behind muscle flexibility.
Will Little

Feb 23, 2017
Startups

How to build wireframes and mockups to validate your business idea

Building a product — any kind of product — is hard. Somehow the engineering and creative parts of your team (and brain) need to coordinate to produce something that customers enjoy. If you pause for a moment and think about this, it’s amazing that anything good gets built.

Will Little

Feb 4, 2017
Health Science

How to stay hydrated (and reduce headaches, hangovers, and fat): Introduction to Nutritional Biochemistry, Part 3

In the first two articles of this series we looked at the science behind how to shrink fat cells and grow muscle cells. Here, we take aim at hydration.
Will Little

Jan 13, 2017
Health Science Strength Training

How to grow muscles: Introduction to Nutritional Biochemistry, Part 2

After looking at the science behind how to shrink fat cells in the previous post of this 5-part series, we now turn our attention to muscles and how to increase their size.
Will Little

Jan 12, 2017
Startups Visual Design

Serve customers faster: An introduction to rapid design prototyping with Style Tiles

Equipped with your brand foundations, name, and logo, a design strategy that saves an enormous amount of time when building a software product is creating and iterating Style Tiles.
Will Little

Dec 19, 2016
Health Science

The calories vs. hormones debate for shrinking fat cells: It’s both…and it varies from person to person, season to season

So there are pro-macro and anti-macro tribes out there, each with valid arguments. (If you’re not up on the lingo, when a fitness-y person asks “what are your macros?”, they are asking what your daily calories are from carb/protein/fat).
Will Little

Dec 13, 2016
Startups

A simple guide to legal and finance operations for new startup founders

Questions and concerns surrounding legal and finance topics are often mental barriers for startup founders, especially in the early days. As it turns out, approaching these areas as you are gearing up to launch is easier than you might think. While of course it takes work, the steps are attainable if you approach them with the appropriate mindset and obtain the appropriate help.
Will Little

Dec 10, 2016
Health Science

How to shrink fat cells: Practical Nutritional Biochemistry, Part 1

We’re going to laser-beam in this 5-part series on the basic science behind how to shrink fat cells, grow muscle cells, get flexible, stay hydrated, and sleep well. We’ll move quickly and link to a variety of sources for further reading.
Will Little

Nov 16, 2016

How to name a startup

Equipped with the brand foundations that we talked about in the previous article in this series on startup operations, now it’s time to pick a name for your company. For most branding experts, this is a painful process because on one level the name doesn’t really matter (i.e. you make the brand), and on another level it matters a lot (i.e. it shouldn’t annoy or confuse customers).
Will Little

Nov 7, 2016
Startups Visual Design

How to build a brand foundation for your new startup

If you think you can design a nice logo, decide on some colors, put together a few mockups, and declare this as your new startup’s “brand”, you are profoundly mistaken. You need to think deeper.
Will Little

Oct 27, 2016
Startups

The 7 benefits of building a UX Flow Chart before writing a line of code (free template included)

Product people love to talk to customers and refine concepts, creatives are happy designing mockups all day, and engineers just want to ship code with increasing velocity. Even with a very small team (or a solo founder with split personality disorder), this tension leads to the chaotic mess known as #StartupLife.
Will Little

Oct 18, 2016
Health Science Keto

The 43+ health benefits of ketogenic dieting (in addition to weight loss)

For those unfamiliar, ketogenic dieting is any diet plan “low-carb” enough to switch your body into a state of producing and burning a significant amount of ketones, specifically acetoacetate (AcAc) and its derivatives beta-hydroxybutyrate (BHB) and acetone. These molecules, especially AcAc and BHB, are used by the brain and other tissues for energy, and facilitate a number of health benefits that I’ll address below.
Will Little

Oct 6, 2016
Startups Financial Modeling

Startup Financial Modeling, Part 4: The Balance Sheet, Cash Flow, and Unit Economics

In the first three articles in this series, we looked at the big-picture motivation for startup financial modeling, why it’s important to start with your assumptions, and how to practically build your income statement and custom detail tabs. Today, we’ll finish off the series by examining how to construct the final components necessary to complete your model, including a quick discussion of unit economics and how to best keep your model updated.

Will Little

Sep 29, 2016
Startups Financial Modeling

Startup Financial Modeling, Part 3: The Income Statement and Custom Detail Tabs

In the first two posts in this series, we examined why building a financial model for your startup is important and how to practically get started with your assumptions tab. Today, we’ll continue by diving into the income statement and supporting tabs used to calculate your projected revenue and expenses.
Will Little

Sep 22, 2016
Startups Financial Modeling

Startup Financial Modeling, Part 2: Start with Your Assumptions

In the previous post of this series we described what financial modeling is and why it is important for startup founders to build their own models from scratch. Today, we’ll begin by diving into how to practically start building a financial model.