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Celebrating Episode 100: Reflections on the origins of this podcast and the expanding definition of entrepreneurship and Web3

In this episode of Ventures, my guest Veronica Satastume (https://www.linkedin.com/in/veronicalsagastume/) from Episode 81 graciously offered to interview me (https://www.linkedin.com/in/wclittle/) to reflect on the initial 99 episodes. She asked me about the origin story of the show, what surprised me along the way, themes that were/are compelling (e.g. Web3) along the way, advice for others considering starting a podcast, and expanding the definition of entrepreneurship.

You can watch this episode below or listen on Apple Podcasts, Spotify, Google Podcasts, or wherever you get your podcasts (search for “Ventures”).


0:04 - Quick tee-up from Will on this unique episode (not our typical intro) :)

0:35 - Veronica introduction to the episode. Turning the tables to interview Will about his experience starting and maintaining the show.

1:53 - Quick overview of Veronica’s firm (https://www.fortifiedaccounting.com/)

2:26 - Origin story of the Ventures podcast? Why did you start a podcast? Quick background about Will, Prota Ventures, and the start of the show.

8:12 - Almost like becoming a bit of a matchmaker in the startup world….helping founders in every way possible.

8:53 - What has surprised you the most about starting a podcast?

11:30 - You probably had an idea originally about what the podcast would be – how did the result change? How did the first 99 episodes morph and change?

12:44 - Investing in Web3

13:14 - Providing educational services for listeners, helping folks not get left behind. Where does Will see the podcast going in the next 6-12 months?

15:20 - Will’s bachelor’s degree - went through interdisciplinary engineering - and leading into social impact via venture building/investing.

16:15 - For those thinking about starting a podcast, what advice does Will have for them?

18:28 - Watching the podcast on video also helps, builds a relationship with the speaker.

19:14 - One of Will’s first businesses was in long-tail SEO – parallels between getting the content out there and getting podcasts out there.

20:18 - Closing words for the audience. Opening up and evolving the definition of entrepreneurship and entrepreneurs.

23:15 - Looking at the entrepreneurial world. Impact that COVID had to drive new forms of entrepreneurship. Follow Will on LinkedIn (https://www.linkedin.com/in/wclittle/) and Twitter (https://twitter.com/wclittle) // Also check out Veronica’s company if you are in need of financial services for your funded startup: https://www.fortifiedaccounting.com/