Will Little @wclittle Subscribe

Managing Director at Prota Ventures.
I'm a bioengineer-turned-software-developer and venture builder/investor. Learn more about me professionally on LinkedIn, personally here, and check out the podcast I host, Ventures.

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 Will Little

Aug 25, 2021
Will's General Newsletter

Technology, good behavior, and email snoozing

In this week's newsletter I talk about how to best design Web 3.0 for human goodness...and I reflect on how powerful email snoozing has been for digital productivity this century.
Will Little

Aug 25, 2021
Blockchains Ventures Podcast Web3

How can Web 3.0 be designed to promote human kindness and flourishing? :: with Joel Fariss

In this episode of Ventures, we pull a clip from Episode 24 with Joel Fariss (https://www.linkedin.com/in/joelfariss/) to discuss how technology - especially the shift from Web 2.0 to Web 3.0 - can be designed in such a way to promote and sustain human kindness and flourishing. Joel posits that a shift away from Dataism and toward what he calls “Dream Thinking” will be an essential part of this mission.
Will Little

Aug 18, 2021
Will's General Newsletter

"Love" between customers and brands

In this newsletter I talk about this week's podcast episode and love and branding from a business and product perspective.

Will Little

Aug 17, 2021
Startups Ventures Podcast Branding

Love & Branding: Do you love your customers? Do they love you? Do you care? :: with Moshe Engelberg

In this episode of Ventures, I comment briefly on my evolving definition of “Brand” and pull in a clip from Episode 51 with Moshe Engelberg (https://www.linkedin.com/in/mosheengelberg/) on loving customers (and whether they love you back). The best product leaders I know not only understand a market deeply and the value-add a product is bringing, but also think about “uplifting and connecting” people (Moshe’s definition of Love) in and around a product to create delightful experiences for customers.
Will Little

Aug 11, 2021
Will's General Newsletter Web3

The paradigm shift: Decentralized Application (dApp) development in Web 3.0

In this newsletter I talk about this week's podcast and the shift to Web 3.0 development from Web 2.0
Will Little

Aug 10, 2021
Blockchains Software Development About Will Ventures Podcast Web3

Web 2.0 vs. Web 3.0 development, design, and data architecture concerns :: with Andrew Cronk

In this episode of Ventures, I start with a quick summer 2021 reflection and then dive into a short clip from Episode 48 with Andrew Cronk (https://www.linkedin.com/in/andrewcronk/). Web 3.0 entrepreneurs and decentralization application (dApp) developers will need to approach software engineering concerns such as user identity and data storage/querying in different ways than the Web 2.0 era. Andrew’s initial insights into this transition are enormously helpful.

Will Little

Aug 3, 2021
Startups Ventures Podcast

How to validate a new B2B SaaS startup idea :: with Patrick Lowndes and Brian Geihsler

In this episode of Ventures, we pull a popular clip from Episode 12 with Patrick Lowndes (https://www.linkedin.com/in/patricklowndes/) and Brian Geihsler (https://www.linkedin.com/in/briangeihsler/). The clip focuses on how they validated their Business-to-Business Software-as-a-Service (B2B SaaS) startup, VendorHawk, which sold to ServiceNow in 2018 (https://www.geekwire.com/2018/servicenow-snaps-vendorhawk-help-customers-manage-saas-spending/). We cover how to sell contracts with wireframes, how to reach decision-makers, how to test pricing, and how to set up an “alpha group” as a cohort of initial customers to help your new startup succeed.

Will Little

Jul 28, 2021
Will's General Newsletter

Excelling at Product Management, and helping founders succeed

In this week's newsletter I talk about all-things product management and why it's important for founders to educate themselves with product management nuances.
Will Little

Jul 28, 2021
Startups Ventures Podcast Product Management

How to be an excellent Product Manager :: with Jenna Langer, David Pierce, Perry Azevedo, Kiel Sanders, and Patrick Lowdnes

In this episode of Ventures, we pull clips from Episodes 38, 35, 41, and 46 to dive deep into all-things Product Management. Most startup founders are overwhelmed and too busy to grasp the nuances of how world-class product managers think about growth and technical operations. These clips provide an overview and a primer to how some of the best in the industry think about their trade at different stages of company size and growth.
Will Little

Jul 14, 2021
Will's General Newsletter

Starting a business, and reflections on why it matters

In this newsletter I talk about this week's podcast and general reflections on why starting businesses is important.
Will Little

Jul 14, 2021
Startups Startup Fundraising Ventures Podcast

How to start a business :: with Dave Parker, Troy Henikoff, and Alex Giannikoulis

In this episode of Ventures, we pull clips from Ep43 (Dave Parker), Ep14 (Troy Henikoff), and Ep47 (Alex Giannikoulis) to dive into the specific topics surrounding ideation, validation, creation, and early growth of a new business. We talk about market-first vs. team-first, finding a co-founder, financial modeling, and practical advice from the perspective of investors and entrepreneurs on how to build a company from the ground up.
Will Little

Jul 14, 2021
Will's General Newsletter Web3

A dedicated podcast to Web 3.0, and a brief note about why Web 3.0 matters

In this newsletter I talk about this week's podcast and, high-level, why Web 3.0 is such a big deal.
Will Little

Jul 13, 2021
Blockchains Ventures Podcast Web3

What is Web 3.0? :: With Tony Sager, Sol Cates, Lorien Gabel, Andrew Cronk, Tony Little, and Spencer Graham

In this episode of Ventures, we’ve pulled together clips from Episodes 2, 18, 31, and 48 to describe specifically the definition of Web 3.0...what it is, why it’s important, and what the vision is for its future. Along the way we talk about the history of Web 1 & 2, blockchains, scaling trust, and the Web 3.0 stack from the perspective of a Web 3.0 product manager and entrepreneur.
Will Little

Jul 7, 2021
Will's General Newsletter

One-year anniversary of the Ventures Podcast (and onward to Season 2)!

In this newsletter I talk about this week's podcast episode and list out the ten, high-level categories from the previous 51 conversations.
Will Little

Jul 6, 2021
Blockchains Startups Ventures Podcast Web3

Web 3.0 and agricultural supply chains; connecting farmers and startups via scaled trust :: with Joni Kindwall-Moore

In this episode of Ventures, my guest Joni Kindwall-Moore (https://www.linkedin.com/in/joni-kindwall-moore-rn-57a81014/) and I continue our conversion from episode 49 and focus this time on supply chain issues in agriculture and consumer packaged goods companies (CPG, like Joni’s startup, https://snacktivistfoods.com/). We talk about how a Web 3.0 future would make her life easier, help growers, cut out needless people and systems in the middle, and help buyers find more reliable products and sellers around the world.