Will Little @wclittle Subscribe

Managing Director at Prota Ventures.
I'm a bioengineer-turned-software-developer and venture builder/investor. Learn more about me professionally on LinkedIn, personally here, and check out the podcast I host, Ventures.

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Most Recent (Page 18)
 Will Little

Mar 23, 2021
Marketing Will's General Newsletter

The profound cost of tech debt in marketing, six tweet threads better than a college degree, and helping WA state with vaccination efforts

In this newsletter I talk about this week's podcast, an amazing meta-tweet thread I found, and a new website with WA Department of Health that helps people find vaccine appointments.
Will Little

Mar 23, 2021
Startups Marketing Ventures Podcast

Marketing operations, building a MarTech stack, and ensuring data visibility and security in a growing startup :: with Kelly Jo Horton and Sol Cates

In this episode of Ventures, my guests Kelly Jo Horton (https://www.linkedin.com/in/kellyjohorton/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/) and I discuss marketing operations from a startup and enterprise perspective. We dive into Kelly Jo’s story entering the space, the need for a marketing operations expert as early as possible in a startup, how to avoid technical debt with your MarTech stack, why to setup a centralized command center, and how/why to retool a broken MarTech data infrastructure.

Will Little

Mar 17, 2021
Health Science Blockchains Will's General Newsletter Web3

B2B Sales, NFTs, and PEG

In this newsletter I talk about this week's podcast, Non-Fungible Tokens, and Polyethylene Glycol.

Will Little

Mar 16, 2021
Startups Ventures Podcast Sales

Complex business-to-business (B2B) sales, the inflection point in a buyer’s journey, and strategies for building a sales team :: with Steve Crepeau and Sol Cates

In this episode of Ventures, my guests Steve Crepeau (https://www.truesalesresults.com/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/), and I discuss the nuances of sales, including characteristics, values, tactics, and techniques for helping people progress along the buyer’s journey. Our discussion expands from complex B2B sales to how the “inflection point” concept can be applied to other areas of startups and enterprise sales, including “selling” your team and investors on your idea as a startup founder.

Will Little

Mar 10, 2021
Health Science Will's General Newsletter Web3

Product design in the no-code era, cryptocurrency regulations in the USA, and psychedelic microdosing vs. placebos

In this general newsletter I cover topics related to this week's podcast, cryptocurrencies, and health science.
Will Little

Mar 9, 2021
Startups Ventures Podcast Design Product Management

Building a co-founder team with product and design capabilities, and the future of UX in the no-code/low-code era :: with Perry Azevedo

In this episode of Ventures, designer/developer Perry Azevedo (https://www.linkedin.com/in/perryazevedo/) and I discuss the importance of a co-founder team having product and design capabilities, the important nuances between “product” and “design”, examples from products that Perry and I have built together, and the future of UX design in the era of low-code/no-code applications.

Will Little

Mar 3, 2021
Blockchains Will's General Newsletter Web3

Broker chains and blockchains

In this newsletter I talk about my recent podcast episode, and a couple blockchain-related resources that I recommend
Will Little

Mar 2, 2021
Blockchains Startups Ventures Podcast

Brokering trust, bringing transparency into medical supply sales, and distributing COVID-19 rapid antigen & antibody tests :: with Susie Kataoka and Norris Liu

In this episode of Ventures, my guests Susie Kataoka (https://www.linkedin.com/in/susiekataoka/), Norris Liu (https://www.linkedin.com/in/thenorrisliu/), and I discuss the origin story of Zebra Health, the work they are doing to bring transparency to the Personal Protective Equipment (PPE) global market, starting a joint venture between their startups, distributing rapid antigen and antibody tests for COVID-19, and aspiring toward blockchain/Web 3.0 opportunities for any marketplace that involves brokering trust.

Will Little

Feb 24, 2021
Blockchains COVID-19 Will's General Newsletter

Technology leadership at different stages of a growing company, a closer look at COVID-19 antibodies, and three bags for cryptocurrency trading

A newsletter about this week's podcast, rapid antibody tests, and crypto trading.
Will Little

Feb 23, 2021
Startups Venture Capital Ventures Podcast

Growing as a technology leader, engaging value-add investors, and optimizing go-to-market strategies :: with Bill Murphy and Sol Cates

In this episode of Ventures, my guests Bill Murphy (https://www.linkedin.com/in/williamwmurphy/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/), and I discuss the worlds of private equity and investment banking, how founders should think about engaging strategic investors, the different stages of technology leadership as a company grows, and the services that Cresting Wave (https://www.crestingwave.com/) offers to help tech companies mature operations and execute go-to-market strategies.

Will Little

Feb 17, 2021
Will's General Newsletter Web3

Trust and Data

In this newsletter I talk about (1) our latest podcast episode on cybersecurity, and (2) "trust" in the Web 2.0 vs. Web 3.0 worlds.
Will Little

Feb 16, 2021
Blockchains Ventures Podcast Cybersecurity Web3

Cybersecurity, 5G, extraterritoriality, and the dynamic negotiation of trust :: with Tony Rutkowski, Sol Cates, and Tony Sager

In this week’s episode of Ventures, my guests Tony Rutkowski (http://www.circleid.com/members/6809/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/), Tony Sager (https://www.cisecurity.org/) and I extend last week’s conversation about cybersecurity and Web 3.0. We dive into topics related to international data controls, entrepreneurship in a global landscape, 5G, SSL certificates, and the evolving definition of trust.

Will Little

Feb 10, 2021
COVID-19 Will's General Newsletter

The history of the Internet & cybersecurity, and a closer look at rapid antibody tests for COVID-19

In this newsletter I talk about (1) the Ventures podcast episode this week with Sol Cates and Tony Sager, and (2) the rapid antibody tests that my colleagues and I recently took.

Will Little

Feb 9, 2021
Blockchains Startups Ventures Podcast Cybersecurity Web3

The history of cybersecurity & the Internet, and lessons for the Web 3.0 generation :: with Tony Sager and Sol Cates

In this episode of Ventures, my guests Tony Sager (https://www.cisecurity.org/), Sol Cates (https://twitter.com/solcates), and I discuss Tony’s journey through the National Security Agency during the cold war and dawn of the Internet. We talk about how Sol and Tony crossed paths, and how cybersecurity has evolved over the past 50 years, and how the Web 3.0 generation can (and should) learn from the Web 1.0 generation.

Will Little

Feb 3, 2021
Will's General Newsletter

Helping fitness instructors in a pandemic, no-code vs. low-code vs. code, and querying blockchains

In this newsletter I talk about this week's podcast with Cheryl Kemp (Indifit.co), the no-code movement, and The Graph.