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Marketing, Web3, and the Metaverse book by Matthew Ball

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Greetings all,

In this week’s episode of Ventures, my guest Gordon Meyer (https://twitter.com/gordonmeyerjr) and I talk about marketing, community building, and the effect that emerging technologies like Web3 will have on the future of growing startups. We talk about the aspects of Web3 that Gordon is most excited about, power shifts and disintermediation, the attention economy, and advice for entrepreneurs starting from the ground up.

Check it out: Web3 marketing, emerging technology, and timeless advice for founders :: with Gordon Meyer

The Metaverse

I’ve been cranking through a bunch of audiobooks recently and really enjoyed Matthew Ball’s The Metaverse: And How It Will Revolutionize Everything.

Within a few chapters I realized this book is about a LOT more than just metaverses (like what Facebook or Yuga Labs is building), but is really about the past, present, and future of the Internet and technology.

My thought while listening to it was that I’d recommend this book to anyone interested in an extensive primer about where tech came from and is heading.

I agree with Matthew (and Mark Zuckerberg, who bet his entire company on it) that the future is certainly metaverse, and that underlying Web3 things are going to play a MAJOR role in it.

Have a great rest of your week!