Marketing NFTs effectively, and the promise of Web3 to help us create a better world
Will's General Newsletter (Weekly) :: April 12, 2022
Strategies and tactics for marketing NFT projects successfully :: with Arvin Khamseh
In this episode of Ventures, my guest Arvin Khamseh (https://twitter.com/arvinknft) and I discuss the NFT landscape in terms of current best practices for how to build and market to a community of buyers and evangelists. We talk about the wide variety of NFT use-cases, the importance of a compelling team and roadmap in an NFT project, and a number of extremely practical tips for how to market an NFT collection successfully based on Arivin’s impressive track record in the space.
Financial literacy and Web3 investing for teens: the TryStack.io story :: with Will Rush
In this episode of Ventures, my guest Will Rush (https://www.linkedin.com/in/will-rush/) and I discuss his new startup, Stack (https://www.trystack.io/). Stack is all about promoting financial literacy and practical Web3/Crypto knowledge for investors under 18 years old. We talk about Stack’s five-point strategy of encouraging teens to consider long-term holding, diversification, periodic saving, engagement, and continual learning about the areas they are investing in. We also talk about NFTs, fixed-income products in DeFi, and general advice for teens looking for side hustles and entrepreneurial success.
Decentralized Autonomous Organizations (DAOs): Voting, governance, and lessons from history :: with Dr. Alexandra Sims
In this episode of Ventures, my guest Dr. Alexandra Sims (https://www.linkedin.com/in/alex-sims-833a8123/) and I talk about various academic and practical operational nuances of Decentralized Autonomous Organizations (DAOs). Alex wrote her PhD thesis last year on DAOs (https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3971228), and in this episode we talk about the various types of DAOs, jurisdiction issues, voting and governance mechanisms, and advice for new on-chain organizations forming today to learn lessons from previous DAOs and traditional decentralized organizations that existed long before blockchains.
Leadership via storytelling in DAOs and traditional organizations :: with Jesse Bryan
In this episode of Ventures, my guest Jesse Bryan (https://www.linkedin.com/in/jessebryan/) and I discuss the power of storytelling when leading an organization of people. This conversation dives into not only how a Decentralized Autonomous Organization (DAO) can reinforce vision and mission with story, but also how traditional corporations can (and should) conduct themselves when interacting with customers. We talk about how a Commodity + Story = Product, how to keep the main thing the main thing, how stories + status are the two pedals of moving an organization forward cohesively, and how/why to tell stories in conversational language as a business.
Three reasons why I'm excited about BanyanDAO's April 29, 2022 Training Day event for leveling-up into Web3 product management
BanyanDAO is a new Decentralized Autonomous Organization (DAO) devoted to promoting human flourishing by growing a community of entrepreneurial leaders. We are a group of 150+ people, most of whom have never met each other in real life (IRL), coming together to - initially - host a Training Day event on April 29, 2022 to help people level-up from Web2 into Web3 product architecture, design, and management.
Non-Fungible Tokens (NFTs): The good, bad, ugly, ridiculous, and awesome :: with Jameeleh Shelo
In this episode of Ventures, my guest Jameeleh Shelo (https://www.linkedin.com/in/jameelehshelo/) and I discuss NFTs from the perspective of the traditional art community. In short, NFTs are shaking things up and freaking everyone out, even though the market has recently cooled off (relatively speaking). We talk about what NFTs are, why they have been so trendy the last year, how regulators should think about them, and how new markets and metaverses are going to open up many more opportunities for entrepreneurs - and use cases - than we can possibly imagine today.
My hope for Web3 social media
Last November (2021), Solana Ventures and Alexis Ohanian announced a $100M initiative for Web3 social media. Alexis also led an $18m round recently into Rainbow App, which plans to ramp up its social media efforts. Overall, there seems to be a rush toward recreating Twitter, Reddit, Instagram, TikTok, etc. in Web3. But let’s step back for a moment. Is this a good thing? Do we really need an exact replica of existing social media platforms, but owned and governed by “the people”? Will that fix the fundamental problems?
Play-to-Earn, building in Web3, and the Arena.gl story :: with Chase Thompson
In this episode of Ventures, my guest Chase Thompson (https://www.linkedin.com/in/chasejthompson/) and I talk about the Play-to-Earn space, how to build in Web3 as a product manager and entrepreneur, and his story building https://arena.gl. We dive into topics such as Web3 gaming, token models, DAOs, NFTs, the types of games that can be played on Arena, the next waves in Web3 that are coming for entrepreneurs to take advantage of, and how to practically dive into Web3 to learn more and start building.
Governance, legal, and incentive structures for Decentralized Autonomous Organizations (DAOs) :: with Angela Angelovska-Wilson and Mike Anderson
In this episode of Ventures, my guests Angela Angelovska-Wilson (https://www.linkedin.com/in/angela-angelovska-wilson-38600a1/), Mike Anderson (https://www.linkedin.com/in/mikeandersonjr/), and I discuss three major issues with DAOs: (1) operational governance structures, (2) legal and jurisdiction issues, and (3) various types of incentives for founders and participants in DAOs. For informational purposes only, we talk specifically about our experience launching BanyanDAO (https://www.banyandao.xyz/), how Angela advises DAOs from a legal perspective given her background and extensive professional experience in the space, and how DAOs design incentive models. More than just financial incentives (which are, of course, important), DAOs should clearly communicate with their communities about the unique opportunity of learning/building together as a scaled and decentralized team from the start.
The evolution of identity and data sovereignty in Web1, Web2, and Web3 :: with David Harding and Solomon Cates
In this episode of Ventures, my guests David Harding (https://www.linkedin.com/in/daveh003/), Solomon Cates (https://www.linkedin.com/in/solcates/), and I discuss all-things identity and data sovereignty leading up to - and within - the present Web3 era. We tee-up a framework to think about identity verification and data warehousing, cryptocurrencies vs. Central Bank Digital Currencies (CBDCs), Identity Assurance Levels (IALs), Presentation Attack Detection (PAD), and how to think about building Web3 applications with a realistic hybrid of both centralized and decentralized identity verification and control services.
Back to the fundamentals of people, metaverses, and DAOs
Will's General Newsletter (Weekly) :: Feb 15, 2022