How to transition from private to public beta
Eager to launch, get written about in the press, and rocket their way toward startup glory, founders often neglect to take the time needed to sufficiently learn from their customers during private beta. Then, more often than not, the public launch process becomes a wasted opportunity. Frankly, what the team thinks they know at this stage about their customers, their product, their market dynamics, and their own company operations is mostly wrong, inefficient, and/or unclear.
